the Romagna summer starts well, foreigners return
He starts with the right footseal 2022 for l Riviera Romagnolamainly thanks to the return of foreign touristsai events and also al ‘tropical’ weather. The trend comes from the survey Italy brand for theTourist Observatory of Emilia-Romagnaaccording to which June with a trend closes simile (41%) or better (45%) compared to 2021 for the86% of operators. The indications for July and August are reassuring, analysts explain, with room occupancy rates in line with the best bathing seasons.
The Italian clientele remains decisive for the bathing season, but in terms of internationalization of tourist flows, the survey shows a sustained number of foreign return markets. The 37% of the operators interviewed declared an increase in foreign customers compared to last summer (with an average increase of + 15%), The 35% is in line with 2021, while there is a 28% which detects a slight bending. As for the markets of origin of the international clientele, they are Germany (60%), Swiss (48%), France (24%) e Austria (23%) the main tourist areas for the Riviera. But there is also 32% of operators surveyed who declare that they do not regularly host international customers.
Analyzing the customer targets, the operators’ responses underline how they are always there families with children the type of guest prevalent on the Riviera: the 58% of the respondents. Followed by adult couples without children (18%), young couples without children (15%) and groups of young friends (6%). For the regional councilor for tourism and commerce, Andrea Corsini, “the numbers are good and bode well, even if we have to wait until the end of the summer to make a real balance. What we can say, however, is that the seaside season on the coast has started in a positive way”. For Jamil Sadegholvaadmayor of Rimini and president of Visit RomagnaRomagna is “back as protagonist“.