FC Barcelona | Messi, a signing of 700 million in turnover
PSG highlights the income obtained thanks to the arrival of the Argentine star in Paris
Much has been talked about Leo Messi this past season, since leaving the FC Barcelona due to the economic problems of the culé team and landed in a PSG full of stars in which his performance has been much lower than he has been accustomed to.
Eleven goals and 15 assists in 34 games With the Parisians, it seems like a rather meager balance for the best player in the world today. More if you take into account his cost, his file being 40 million euros net.
In the accounts of the leaders of the psghowever, not only sports prevailed, but they also calculated how the arrival of Leo Messi was going to report income from image rights, marketing or exploitation of the stadium so as not to alter the accounts of a club that made a strong economic effort to undertake his signing.
And so it has turned out, as you have commented Nasser al Khelaifi it is brand. PSG, in fact, had never generated so much revenue in a season before Messi’s arrival in Paris, translating his first year in France into around 700 million in that sense.
Now, with the renewal of Mbappethe goal is to emulate the move and further improve income under these concepts.
Fraud Messi not only has the power of attraction increased with the new sponsorship contracts, but also the agreements are higher than before their arrival. Revenues under these concepts, calculated, have grown by around 13%. PSG has exceeded 300 million revenues for this concept for the first time in its history this season.
Record sales of shirts
Another aspect where PSG has seen its sales boost has been in terms of the sale of shirts, which has grown exponentially with the arrival of Messi. The club has already reached another level with the signing of Neymar and the growth of Mbappé, but Messi unleashed the madness. The Argentine allowed last year’s income to be matched from the previous one in merchandising sales to half of it. For the first time, more than a million shirts were sold; 60% of them, with 30 of Messi.
In the first three hours of sale, Messi shirts were sold for an import of 933,000 euros; a fact that speaks for itself of the other business that hides the signing of Messi for PSG.