Melectronics supports the launch of Dreamscape’s VR Experience Center
VR technology company Dreamscape and Melectronics have entered into a partnership. The Migros specialist market is supporting the VR company in launching “the first experience center in Switzerland”, as stated in a statement. The first Dreamscape location in Europe opened in Geneva at the end of August 2022.
Hollywood stories with VR and motion capture
According to Dreamscape, it combines virtual reality and motion capture technology with Hollywood-style storytelling. Through a combination of digital environment and physical interaction, the company, based in Geneva and Los Angeles, immerses users in immersive imaginary worlds.
“We look forward to partnering with Dreamscape, one of the most innovative companies in the field of virtual reality and immersive experiences,” says Stephan Peyer, head of Melectronics. “At Melectronics, we are convinced of the possibilities of innovative technologies that make life easier and fun, and we have set ourselves the goal of making them accessible and, above all, tangible for our customers.”
“We are very pleased about the partnership with Melectronics,” says Ronald Menzel, Co-Founder & Chief Strategy Officer Dreamscape Immersive. “The retail industry has fundamentally changed with the advent of e-commerce. The interaction between brands and their customers has meaning. At Dreamscape, we combine the possibilities of the real and digital worlds to offer people experiences in a new dimension. In doing so we want to bring people together physically so they can share unique adventures made possible by Dreamscape’s innovative technology.”
Virtual and augmented reality are increasingly finding their way into B2B and B2C business. For example, Amazon recently launched an app in the USA and Canada that customers can use to try on shoes digitally via AR. Here you get more information.