The Secretariat of State for Culture reconfirms itself alongside the University of the Republic of San Marino, partner of Ferrari on a research and training project in Sound Design on the sound of the Ferrari engine of 2025
A research and training project in Sound Design was started last year by the University of the Republic of San Marino, in collaboration with Ferrari, with the aim of defining some design proposals for the electric car of the future. Led by the Director of the Three-year Degree Course in Design Riccardo Varini, by the teachers of the Sound Design Course Stefano Luca and Andrea Cero, by the designer Rodolfo Surico together with Andrea Militello and Alain Abramo, respectively Head of Exterior Design of GT Cars and Senior Exterior Advance Ferrari designers, the students presented their proposals at the historic headquarters of the prancing horse company in the presence of the Secretary of State for Culture Andrea Belluzzi.
‘The project from which I was able to reap the benefits, attending the presentation of the ideas of our students, is represented and ambitious. I am proud of the partnership that our University has started with Ferrari of Italian excellence that embodies the values of tradition and innovation, of passion and success, which focuses both on individual talents and on the team ‘, said the Secretary Belluzzi, who is also a multiple Ferrari world champion. Challenge.
‘The roar of the engine has been playing a leading role for decades in qualifying the driving experience and brand identity through vibrations that shake human bodies, activate the senses, stimulate adrenaline and generate well-being. All this, together with the sounds of switches, levers, hinges, clutches, create the glue of a stable relationship between the rider and the movement, between the user and the brand. Today, with the introduction of the silent electric propulsion engine, this relationship is lost, ‘said Professor Stefano De Luca.
‘How can the sound designer intervene to reconstruct the relationship and at the same time expose the identity of the car? Proposing new ideas to design a new complex, orchestral and infonic electric sound system for the electric car of the future was one of the students ‘challenges’, hato De Luca.
Press release
Secretariat of State for Culture