Sexy trash cans encourage Swedes to throw away their rubbish
- In the Swedish city of Malmö, some bins are programmed with muffled audio messages.
- The jars respond with encouraging words when they are given rubbish.
- City officials say it is intended to counter litter.
Who knew rubbish could be such a turn-on?
As part of a campaign to get people in the city to throw their rubbish and reduce litter in the streets, the city of Malmö installed two bins programmed to respond to users with seductive audio messages.
The green rubbish bins, installed on the Davidshall Bridge, respond when passers-by feed rubbish in their mouths, Swedish page the local reported.
A YouTube video shows a person who opens the trash and it responds with a bunch of sultry encouraging phrases like “Come back quickly and do it again”, “Oh, yeah, right there” and “It was crazy good.”
Marie Persson, section manager at Malmö’s road department, tells the newspaper Sydsvenskan the trash was meant to give “a positive reinforcement to people who do the right thing, by giving them a laugh.”
“The sentences are part of the campaign’s intention to get more people to talk about the dirtiest thing there is: littering. What ends up on our streets, squares and seas,” Persson said.
Persson also told the outlet that the voice – which speaks in Swedish – belonged to a “famous person” who did not want his identity revealed.
“So please go ahead and feed the garbage with more rubbish … yes, just like that,” Persson said.