APENO and Ageas Seguros will award the best wine tourism in Portugal – Marketeer
The event will take place at the Altis Grand Hotel, in Lisbon, at 19:00, and the results will be based on the evaluation work of a jury composed of more than 250 personalities and bodies linked to the wine and official sector.
«In fact, there are some wine tourism activities attributed through entities in some way jointly, directly or indirectly, to the sector, but none exclusively focused on wine tourism, giving it the importance it deserves», considers Maria João de Almeida, president of APENO – Associação Portuguesa de Wine tourism, an organization created two years ago.
According to the official, the diverse panel of judges will also be new, as it brings together chefs and sommeliers, but also journalists, for example.
The initiative counts on the main sponsor of Ageas: «The involvement of a great company like Ageas Seguros was fundamental to take this one that celebrates the best wine tourism to another level. Reviews that will be the first of many other events to work together», Maria João de Almeida.
A partnership with Ageas formalized through the signing of a Memorandum of Understanding that aims to promote and publicize the PAR (Prevention and Risk Analysis) service among APENO members, so that Portuguese wine tourism is more protected and safe, explains the association in a statement.
According to Gustavo Barreto, member of the Executive Committee of the Ageas Portugal Group, «PAR is a differentiating service, free of charge, to assess customers, which aims to identify the risks to which companies are exposed, as well as the possible consequences, and to act in their prevention. As a result of this assessment, this service includes the preparation of reports with prevention and prevention measures to reduce the risks inherent to the activity of companies».