Amstel Malta Ultra Refreshes Participants in the 8th Okpekpe Road Race
Following its sponsorship of Team Nigeria at the 2020 Olympic Games in Tokyo, a major malt beverage, Amstel Malta Ultra, has further strengthened its position as a strong supporter of sports in the country with its sponsorship of -8 Okpekpe 10km International Road Race held. at Okpekpe in Edo State on 28 May.
Sponsoring the thrilling street racing premium beverage brand is part of its commitment to initiating quality interactions and inspiring healthier communities through sporting activities in Nigeria.
During the event, Amstel Malta Ultra, presented as the Malt Drink Of the Race, provided much needed vitality and motivation for dozens of athletes from across the continent who competed to win a N60 million cash prize for the best performance.
Amstel Malta Ultra Brand Manager, Tobiloba Obawede, said, “It is an honor to once again serve as the official drink for this auspicious event, and it is our joy to see people in the host communities come out in numbers to show that they care. about their fitness and overall well-being by participating in the race. “We were determined to promote healthy living among the people and we are encouraged by the confidence of the participants in the message we deliver. Amstel Malta Ultra is committed to sponsoring even more local and international sporting competitions while providing the vitality needed to build stronger communities. ”
Speaking about how the sponsorship of the race reflects on the Nigerian Brewery and the Amstel Malta Ultra brand, the Regional Trade Marketing Manager, Benin, (RTMM), Martins Ubimago, said: “As a force in Nigerian beer industry, we fully understand that our brands are built by people – our loyal consumers. It is therefore always a pleasure to engage in activities and programs that give progress and recognition to our host communities. These commitments on our part with those who keep us in business are non-negotiable and will only increase over time ”.
He explained that as a brand, Amstel Malta Ultra is committed to advancing the development of sport by giving the necessary support to commendable indigenous initiatives while also giving premium vitality to its valued athletes and women through our product. “This emphasis has seen us provide support to athletes at various levels and this is an example of our sponsorship of the Nigeria Team representation at the Olympic Games – Tokyo 2020, last year. In addition, the brand currently serves as the official Maltese drink of Nigeria’s national football teams.