Malta Firm Launches Pro-Ukraine Clothing Line At Emotional Launch In Valletta
A Maltese fashion brand has launched a new clothing line dedicated to Ukraine, with 100% of the profits from the shirts going to support humanitarian efforts in the war-torn country.
Videographer Luke Bedford, fresh from his work in Los Angeles, USA, set off for the capital city of Malta Valletta to take to the streets to talk to people about his pro-clothing line. Ukraine.
“There is no better feeling than spreading a great message while helping those in need. New @foreverseeking_ t-shirts now. 100% of the proceeds will go to Ukraine (Red Cross). The concept behind this drop is to donate while receiving a T-shirt in return, ”Bedford said as he shared images of the shirt.
The shirt itself has a nuanced aesthetic, with a dark color leading to a vertical embossed ‘F * CK WAR’ on the back.
Speaking to Lovin Malta, Bedford said he was brainstorming to find a way to show his support for global peace while tangibly being able to help war victims in the war. Ukraine.
Incredibly, while in the city, he met a number of men, women and children from Ukraine. At one point, a woman explains that her husband is currently at war in Ukraine, and momentarily shocks Bedford in silence before the couple share a hug with a young girl.
Maltese fashion brands can often use their platform to raise awareness of important topics; Recently, a Maltese fashion brand used an expression of hatred as part of their new and positive line.
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