Computer Exam | Almost half of smartphones sold in Portugal are from Samsung. Market grows 21%
It is a leadership that leaves no room for doubt: Samsung sold 316 thousand smartphones in Portugal in the first quarter of the year, reaching a market share of 47%. That is, almost half of the smartphones sold in the Portuguese market are from the South Korean brand. In second position comes Xiaomi with 146.8 million units sold, which gives it a market share of 22%.
Already the third place occupied by Apple, sold 110 thousand seats for iPhone between January and March, 1 place occupied is the market share of 6%.
Brands increased sales compared to the first quarter of 2021 (which coincided with a phase of confinement in Portugal): Samsung gained seven percentage points, Xiaomi ‘jumped’ 14 percentage points (which coincided with the brand that grew the most) and Apple rose two percentage points.
The values were shared by Francisco Jerónimo, vice president for devices, data and analytics at the market analysis company IDC.
The performance of Samsung, Xiaomi and Apple in sales in Portugal, increased2 by the smartphone market significantly – sales increased by 2%. In the first three months of the year, 680 thousand smartphones were sold in the Portuguese market.
According to the analyst, almost Apple and Samsung already represent two sales segments in Portugal and together they are responsible for 76% of the invoice generated by this segment. The average selling price of a smartphone rose 9%, now standing at 358 euros per device.
In the sales table, the fourth position is occupied by TCL and the fifth position by Oppo. Both trademarks fall in sales compared to the first quarter of 2021: Alcatel dropped from 91,000 units to 39,000 and Oppou from 44,000 to 36,000 units.
The two brands that are important in the Portuguese smartphone market – Huawei, Asus or Motorola, others – saw their combined weight suffer a drop. Sales of brands outside the ‘top 5’ dropped from 79,000 to 31,000 units and now represent around 5% of equipment sold in Portugal, when in the first quarter of 2021 this figure was 14%.