Amstel Malta Ultra Refreshes Participants in the 10km International Road Race in Edo – The Sun Nigeria
Following its sponsorship of Team Nigeria at the Tokyo 2020 Olympic Games, a major malt drink, Amstel Malta Ultra has further strengthened its position as a strong supporter of sports in the country with its sponsorship of the 8th Okpekpe. 10km International Road Race held in Benin. City, Edo State on Saturday, May 28, 2022.
Sponsoring the thrilling street racing premium beverage brand is part of its commitment to initiating quality interactions and inspiring healthier communities through sporting activities in Nigeria.
During the event, Amstel Malta Ultra, presented as the Malt Drink Of the Race, provided much needed vitality and motivation for dozens of athletes from across the continent who competed to win a N60 million cash prize for the best performance.
Amstel Malta Ultra Brand Manager, Tobiloba Obawede said, “It is an honor to once again serve as the official drink for this auspicious event, and it is our joy to see people in the host communities come out in numbers to show that they care. of him. their overall fitness and well-being by participating in the race.
“We were determined to promote healthy living among the people and we are encouraged by the confidence of the participants in the message we deliver. Amstel Malta Ultra is committed to sponsoring even more local and international sporting competitions while providing the vitality needed to build stronger communities. ”
Speaking about how the sponsorship of the race reflects on the Nigerian Brewery and the Amstel Malta Ultra brand, the Regional Trade Marketing Manager, Benin, (RTMM), Martins Ubimago, said: “As a force in Nigerian beer industry, we fully understand that our brands are built by people – our loyal consumers. It is therefore always a pleasure to engage in activities and programs that give progress and recognition to our host communities. These commitments on our part with those who keep us in business are non-negotiable and will only increase over time ”.
He explained that as a brand, Amstel Malta Ultra is committed to advancing the development of sport by giving the necessary support to commendable indigenous initiatives while also giving premium vitality to its valued athletes and women through our product.
“This emphasis has seen us provide support to athletes at various levels and this is an example of our sponsorship of the Nigeria Team representation at the Olympic Games – Tokyo 2020, last year. In addition, the brand currently serves as the official Maltese drink of our national football teams. As a brand, we understand that a stronger society is a progressive society. Therefore, investing in sport is a top priority. At present, Amstel Malta Ultra is the only unique barley product on the Nigerian market with a ‘no added sugar’ feature, ”he said.
According to Ubimago, “the organizers did well when they raised the standards of the race. With the active support of sponsors and brands like ours, this year saw the competition double with the MYLAPs Tag Tag System for racing accreditation, the Anti-Doping Control Station has returned was fully committed to ensuring that the race met the global level. standards set by the IAAF.
“In addition, this year’s race featured broadcast coverage covering 50 African and non-African countries, not to mention the lavish prize of over N60 million to be among the top winners. Of course, this edition is a step in the right direction and we hope that over the next few years, the status of the race will be elevated to Gold Label, ”he said.
On the impact of competition on the economy of the state and host communities, Ubimago said: “This is all about fostering unity and providing ways to grow tourism within the community. If properly engaged, we will see an influx of tents and businesses pitching tents in and around Okpekpe courtesy of the race. It is our hope that subsequent editions will see the organizers expand their racing activities and allow greater involvement of investors in the hospitality and business sector, ”he said.
Speaking also, Chisom Uroko, a member of the Non-Alcoholic Beverage Portfolio (NAD) team of Nigerian Breweries Plc, said that the company is ready to continuously sponsor peace-building activities, generate unity and achieve economic sustainability for host communities.
“We want to see our loyal consumers grow and thrive in their particular societies and as long as we find opportunities for athletes locally and across the continent to join, interact and compete favorably, we will continue to find ways to support them,” he said. .
Conceived to promote long-distance endurance racing for athletes, the Okpekpe International 10km Road Race is an idea of Pamodzi Sports Marketing in collaboration with the Athletics Federation of Nigeria (AFN).
Since its launch in 2020, Amstel Malta Ultra has gained acclaimed recognition among consumers as a drink for health conscious individuals and fitness enthusiasts. The beverage brand’s ‘no added sugar’ feature makes it the beverage of choice for athletes and people in the sports industry.
With its sponsorship of the 8th Okpekpe International 10km Road Race and its previous editions, Amstel Malta Ultra reiterates its commitment to reviving healthy lifestyle activities, connecting Nigerians through sports, and empowers athletes with premium vitality.