Founded more than two decades ago, the Italian brand Primadonna now arrives in Portugal. More specifically at Largo do Rato, in Lisbon, which, since the end of April, has a window full of color.
From shoes to accessories, Primadonna combines Italian design with prices that don’t involve selling a hoop. And this quality-price ratio was the main reason that led the Choon family (parents, João and Alexandra and daughters, Filipa, Bárbara and Alexandra) to decide to fulfill an old dream: to open a shoe store.
To MAGG, Alexandra, one of the couple’s three daughters, explains how the family’s relationship with the brand began. “My parents often go to Italy and they always bring us a lot of shoes. They always loved the design of this brand. And it was always a dream of them to open a company. However, they had many other businesses and never opened again. But with this COVID – 19, think everyone at home and start ‘we have, we have to open'”tells the young woman.
Alexandra, the family matriarch, explains that, with her husband Chorão, bringing Primadonna to Portugal. “This brand has a design at a very affordable price. This relationship was very important. All people at the beginning of their careers, in which they have to wear the pattern of shoes”, account the businesswoman.
From shoes to handbags, take a look at the colorful pieces that we fell in love with