Portugal Sou Eu launches campaign on National Production Day
Portugal Sou Eu launched, on National Production Day, April 26, a campaign that asks us “What would Portugal be without you?” and for which six Ambassadors of the program stand: Cuca Roseta, Henrique Sá Pessoa, Júlio Isidro, Justa Nobre, Fernanda Freitas and Gonçalo Gago da Câmara.
With the objective of mobilizing all Portuguese people to choose products and services with the “Portu Eu Sou” seal, adding value and competitiveness to the country, the six ambassadors remind us that everything good that is done in Portugal does a lot for Portugal.
Campaign
A campaign “asks us about what we would be without what most identifies and connects us, from ceramics to textiles, from footwear to olive oil, from fish to jewellery, from will to talent“. The idea is reinforcedthe complicity and the feeling of belonging among the Portuguese, remember that nothing and no one is worth alone and that the country needs everyone“.
At a time when challenges are being faced, the Portugal campaign aims to relaunch challenges, challenging consumers to participate through the choice of products and services bearing the “Portugal Sou Eu” seal.
The campaign – developed by Brand New Media and the film produced by Mother Lisbon – will be present, over the next month, on television, radio, press, digital and outdoor.