Sveriges Gimi collaborates with the Dutch bank ABN AMRO to help young people manage and understand their finances
Stockholm based Gimia financial education app for children, announced on Monday that it has partnered with ABN AMRO, one of the largest banks in the Netherlands, to educate young customers about personal finance and provide them with a platform to manage their bank accounts.
The collaboration with Gimi makes ABN AMRO the first bank in Europe to launch an educational tool specifically designed for children and their parents to directly help address the issue of young people’s financial illiteracy. The co-branded app, which was developed in just 90 days, allows the bank’s young customers to manage their money via their connected bank account using Open Banking.
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About ABN AMRO
Amsterdam-based ABN AMRO is a bank for private, corporate and private bank customers and offers a range of financial products and solutions with a focus on northwestern Europe. The agency’s motto is “Banking for the better, for future generations”. The bank serves over 5 million customers and employs more than 19,000 people.
Speaking about the partnership, Jorissa Neutelings, ABN AMRO’s digital manager, says, “At ABN AMRO, we believe that financial competence is an important building block for a successful life. Through our partnership with Gimi, we can now provide parents with a convenient, engaging and fun tool. to teach their children to be smart with money and grow into financially independent and responsible young adults. ”
“Economic super skills for children and young people”
Gimi was founded in 2015 by Philip Haglund and is an app that claims to improve the next generation’s financial well-being by helping children make smarter financial decisions.
Philip Haglund says, “Our mission is to equip future generations with financial super-skills for life. We can achieve this by encouraging children to learn when they are on the go by managing their money in real time through the Gimi app. Around the world children can learn about distant planets or historical kings and queens, but they know little about how to budget or understand their finances.By collaborating with such a reputable bank as ABN AMRO, we can work with a like-minded organization that wants to equip children with the money-related skills they need. ”
The Gimi app is aimed at children between the ages of 7 and 13 and has so far achieved over 1.5 million downloads globally. The app encourages experience-based and social learning and gives children fun, effective and practical opportunities to learn how to manage their personal finances. Gimi is available through all app stores and is translated into English, Swedish, Norwegian and Dutch, and covers all currencies throughout Europe.
The app will be available to all families in the Netherlands, and those who access it via ABN AMRO will have free access to the Gimis Superskills Pro subscription, which usually costs € 2.99 per child and month. The company says that its Superskills package maximizes the financial reading experience for children because they can sign up for e-lessons in personal finance and participate in “money assignments” with their families.
To date, Gimi has raised $ 10 million in funding from NFT Ventures, financial expert Harald Mix, iZettle’s general counsel Oskar Arndt and Klarna’s former chairman Eva Cederbalk.
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