GfK Portugal presented innovation and technology trends for industry and retail
After two years of the pandemic and with the war in Ukraine, the European economy has suffered a significant slowdown. Confinements force consumers to profoundly change their habits and trade connected has, more and more, a presence in the lives of all of us.
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It was in this context that GfK and Portugal’s technology had an influence that innovation had, last year, on uncertainty, industry and reflection, as well as changes in consumer habits.
at the conference”Unboxing technology market“, which took place this Tuesday market capacity in Lisbon, revealed that organizations that did not have results of adaptation to the new ones obtained negative results, to the differences that could integrate and act. attitude, “decision making in real time , of innovation and evolution through predictive models, of demanding new teams, as well as having some agility and flexibility to win the components that describe a positive reactivation, but indisputably communicated”.
electronics
Staying at home revolutionized the way we shop and the consumer electronics market was no exception. It was, according to GfK Portugal, the biggest ally of consumers and companies and in Portugal, representing 385 million euros in 2021, which means a growth of 1% compared to the previous year. The telecommunications market represents a total of 739 million euros with a growth of 16% compared to 2020. As for IT, in Portugal this market grew by 7%, thus representing a total of 678 million euros.
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Also as consumer technologies – electronics products – were the means of greater demand and a direct consequence was the increase in the price of these goods, which increased by 20% last year.
Also the smartphonesin your segment Awardhad an average price increase of 4%.
According to GfK, “in the coming years, companies can expect an adaptation and adaptation in order to be able to keep up with the new market demands”.
Home appliances
The electronics market also recorded an increase in sales in the area of small electronics, such as coffee vending machines, vacuum cleaners sell 25% more and vertical vacuum cleaners 5%. In total, this segment of small electronics companies rose 24% in Portugal, the large ones reached more than 13%. In this area of consumption, the preference for products also Award grown up. Here 37% of consumers say that it is “important to comfort myself when consuming”, refers to GfK Portugal.
In the same press release, the company states that in sales connected “the 4554-year-olds, as well as the 19-year-olds, are the ones that most adopted the connected as a viable electronic purchase option”.
The present simplification, as future trends, are “the need to search for tasks, the comfort and the need to optimize time and tasks and the need for precision for the most interactive experiences, without the need for calculation”.
Search connected
how to shop connected grew in the two years of the pandemic. And it was us websites of retailers who found them to meet their needs. Between searching and searching for information websites had, in 2021, a 47% increase in its demand. With the second year of the pandemic, greater links of consumer establishments are being established and it is possible, according to GfK, to verify an “increasing evolution of sales” connected“.
And 2021 had the “year of total billing when compared to 2020 and 2007”, with a market value of around 3045 million euros in consumer electronics, IT, telecommunications, large and education and entertainment products. Compared to 2020, it recorded a growth of 5%.
According to Gfk, “63% of consumers surveyed (had already) made purchases connected in order to avoid going to the physical store and so the connected the preferred consumption channel of consumers”.