More than 80% of gamblers in Portugal belong to the Millennial and Z generations
Although only six years have passed since its legalization in Portugal, online betting has already become a regular part of the daily lives of most Portuguese people.
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According to last report of SRIJ to the first nine bets in 2021 the accumulated total of bettors, that is, the two that were accumulated for more or less time in a bet on betting games in online sports betting, surpassing the 2 million (2,075), 743 thousand apostates in equal measure period of 2020 (1,332) (1,332) which end up indicating that, until September 30 of last year, figures of 20% of the Portuguese population made at least one bet on sporting events or on the various online casino games as a solverde online casino in portugal makes available.
By the way, just to give you an idea of the variety of online casino games that this platform based in Espinho offers, in October last year the online casino Solverde.pt announced that it had reached, for the first time in Portugal, the mark of more than 1,300 games available online on a single gaming platform available.
Although the numbers relating to the total number of bettors in the period under analysis show a certain range, the impact of online betting is not, however, felt in the same way in all age groups of the Portuguese population.
From the analysis of the SRIJ report, an interesting fact emerges: about 80% of gamblers in Portugal belong to the Millennial generations and generations.
According to this document, which, it should be noted, follows the evolution of the online betting phenomenon in Portugal between January and September 2021, players aged between 25 and 44, the so-called Millennials, represented 61% of the total number of registered players. , while the age group from 18 to 24 years old, Generation Z, reached 21.9%, percentages that, together, correspond to 82.9% of the total number of bettors registered in the period under analysis.
In contrast, the age groups that fall between 45 and 64 years or older accounted for “only” 17.2% in the total.
The line of attraction of online betting among younger age groups also extends to the new registrations that took place during the 3rd quarter, a period in which about 64.2% of those under the age of 35, a rate in what had been happening in previous quarters.
Overall, the first nine months of the year ended up capturing the activity of sports betting and online casino games by 643.6 thousand players, a number that shows a new number of 199.1 thousand new players in the same period last year ( 444,500) and approaches the 738,300 new subscribers registered throughout 2020.
It should also be noted that, in the third, exclusively in the quarter, of the total number of players who played in the period 3, 3.9% in casino games, 9% in casino games exclusively and 3.% of bets in games in the quarter , 2.5%, exclusively in betting2, 2.5%, of online casino games, 6% had online gambling practice in both categories.
Millennial and Z Generations help the betting industry break records
The gap between Millennial and Z generations and online betting has been a determining factor in the sector’s annual growth since, in relation to 2016, it was legalized by the state.
In the period under review, the SRIJ indicates that Portuguese bettors invested a total amount of 6.07 million euros in online gambling activity, which means an increase of 46.8% compared to the 4.13 million euros registered in same period last year.
The numbers test it, what are the factors that most contribute to these stages of the online game playing in Portugal?
One of the potential justifications for this fact is that people belonging to the generations using Millennial and Z have on mobile devices for the most diverse tasks of your day-to-day, as is the case of online betting.
In addition, it is important not to forget that the legalization of online betting in Portugal took place in May 2016 and that, like all the news, it ended up being better welcomed by the younger generations and capable of browsing online.
To these factors is added most of the literature (which has a facade in this profession) that SRIJ, specialized portals and online game operators promote with the most exchanges and which has led to a more widespread and healthy apostolic gambling practice.
This greater literature by the Portuguese in relation to online gambling is clearly evident in the numbers published by the SRIJ in relation to self-excluded players.
According to the latest report from the regulatory authority, on September 30, 2021, and in the total number of legal observers in Portugal, more than 100,800 registered people were self-excluded from the practice of online gambling and betting, 7.2 thousand players than on June 30, 2021.
The report ends up discovering this quarterly with the “self-exclusion from online gambling and betting of 18,400 players and the term of self-exclusion of 11,200 players”.
It should be noted that, within the scope of player protection, the SRIJ makes available for advice, which can be completed by those who recognize the ability to play in a balanced way, that they have the professionals responsible for the promotion of the game among Portuguese bettors.