Tourism, Genoa and Liguria among the protagonists of the Bit exhibition in Milan until 12 April
Genoa. The Municipality of Genoa participates in the International Tourism Exchange, in progress in Milan until April 12, with its own stand of over 35 square meters and adjacent to that of the Regional Tourism Agency, together with which it manages a series of meetings and meetings with the most important exhibitors present at the BIT. A mission that the Municipality and the Agency in Liguria jointly promote to communicate Genoa and Liguria as international and all-season tourist destinations, appreciated by tourists and travelers from all over the world.
“Tourism promotion is one of the main international showcases for tourism promotion and also represents an excellent opportunity for contacts represented with tour operators and to enhance the Genoa destination – explains the Gagger municipal territorial axis to Tourism and Marketing Laura – Today we participated to two important appointments. We were guests of the city of Antwerp at the Travel Open Village Evolution (TOVE), which took place at the Hotel Meliá, for a focus on cultural tourism with particular reference to Baroque Genoa, whose prominent events are promoted by the tour operator association Visit Flanders. We presented the exhibitions of Palazzo Ducale, including the review on Rubens on the occasion of the fourth centenary of the publication in Antwerp of the volume “Palazzi di Genova”, but also the exhibitions of Monet, Pratt and the Superbarocco, without forgetting the Paganini Genova Festival, the most important exhibition in the world dedicated to Niccolò Paganini. Then – continues Gaggero – within the BIT we presented the Genoese tourist offer for the coming months, starting with Euroflora which will open soon, Ocean Race, which will make a final stop in Genoa promoting sustainable sport, in Genoa Jeans.
We have also given some advances on the campaign that will start in May and which will focus on experiential tourism declined in different types of offers, including food & wine, which will be honored with the city pass to those who stay in the city for at least three nights. There was no lack of references to outdoor tourism, edutainment and food and wine which, together with the culture and beauty of the landscape, confirm Genoa as an increasingly Italian destination and popular with tourists and internationals “.
Also there Liguria Region will once again be the protagonist with an exhibition space of 260 square meters and with the participation as a partner of 27 operators in the sector mainly. A patrol full of companies that confirm the strength of collaboration between public and private, together in the face of the global challenge.
“Finally Bit, the historic tourism fair, is back in attendance and this is an important sign of a return to normality – declares the regional councilor for tourism Gianni Berrino – Liguria Region is ready, our operators have immediately expressed their will to coordinated by the Agency in Liguria, to better participate in international buyers the many hospitality opportunities that our region can offer to tourists from all over the world. We want to go back to the results recorded in the seasons before Covid, already the second half of 2021 has given positive results as regards the presence of German Swiss Dutch and Belgian tourists, which has grown widely even compared to the same half of 2019. Easter bookings are doing well hope given the expected arrivals of guests coming not only from the countries geographically closest to us such as France, Switzerland and Germany but also again from the United States “.
During the exhibition, there will also be space for one-to-one meetings with the Milan press (trade and consumer), on 11 April. Liguria, as confirmed by the data of the last 12 months, is already proposing a strong increase: 2021 closed with 11 million and 781 thousand tourist presences, with data that exceeded those of 2019, the last year before the Covid pandemic. Thanks above all to local tourism, which has seen Liguria relaunch in a big way, thanks to a very effective promotional marketing policy. The figure was confirmed, however, it was confirmed with the numbers of the more barometer UNWTO, the United Nations World Tourism Organization, which in January 2022 reports a + 54% for Mediterranean Europe, one of the regions that has recovered the most . While in the world the return of international arrivals to pre-pandemic levels is expected only for 2024.
As for the Bit, this year’s theme is “Sustainable Innovation”, the common thread for the five macro-areas of the 2022 format: Hot Topics, Sustainability Food Travel, Travel Tech and Travel Lab. The event will be divided into three areas, characterized by key themes for tourism: Leisure, MICE, BeTech. You will be able to count on a hosting program that will bring highly profiled buyers from Europe (41%) and North America (15%) to Milan, as well as from Central and South America, the Middle East and Africa, representing all types of relevant.