Insurance company MGEN debuts in advertising in Portugal – Marketeer
The campaign’s action scenario is the sofa, while the choice to gather the family at home. In this case, the protagonists of the campaign are the different members of a family, all sitting on a sofa, while discussing the benefits of MGEN health insurance for each one.
addition, the campaign, addition, the campaign, the rarest factors, sought after by MGEN in the market: a creative age that does not need limits of limits, therefore, it deals with one, which is not adequate, which has no limits for the membership or permanence. of solidary health, is not for profit.”
«MGEN has been showing very positive organic growth in Portugal. People recognize the value and seriousness we do. What moves us is to effectively be a solution and not a problem when people need it most. MGEN health insurance belongs to everyone and is for everyone», in a statement, director Ricardo Raminhos, executive of the brand in Portugal.
With the creativity of the IARB agency, combined with the means of Initiative Media and the realization of Grumpy Panda, the campaign is on television (with three different spots), radio and digital.
See the advertising film here: