Vinitaly in Verona is back in attendance from 10 to 13 April, here’s how it will be – Economy
Verona, 30 March 2022 – The last two dark years due to the pandemic are behind us. You return to normal and to events in presence. Among those most awaited in Verona, needless to say, there is Vinitaly 2022 scheduled at Veronafiere from 10 to 13 April. One edition, the 54th, with pre-pandemic numbers: the exhibition center is full, they will be present 4,400 companies from 19 countries, with 17 thousand wine labels for tasting.
The review further increases its positioning on the main Italian wine demand markets, starting from the more mature ones up to the emerging ones. In fact, me top buyers from 50 countries already accredited to Vinitaly are close to 700, led by the delegation from North America. A map, the one provided for the huge incoming plan made by SpA Veronese and from Ice Agency, which included the most strategic areas from the Atlantic to the Pacific to Europe and, starting this year, also to Africa; a campaign that over the months has had to take into account both health developments and the unexpected geopolitical scenario.
The news
Among the novelties of Vinitaly 2022 there is also Africawith professional groups from Mozambique, Kenya, Ethiopia, Cameroon and Angola, while there will be no Russia since all promotion actions in the Russian Federation have been suspended due to the conflict with Ukraine. The United States governs the international delegations, with 130 confirmed top buyers. As far as Europe is concerned, the delegations from Germany and the Northern countries – with Denmark and Sweden in the first place – are among the most numerous (respectively 65 and 40). To these belongs the primacy of the b2b agenda dedicated to the organic of Vinitaly. This is followed by buyers from the United Kingdom, Austria, France, Greece and Switzerland. At Vinitaly there were also operators from Poland, Romania, the Czech Republic and Slovenia.
Zaia: “It will be a sold out”
“After two years of pandemic, Vinitaly is back, returning in its finally historical version, if we exclude this the B2B event of autumn 2021. We have lost two editions, that of spring 2020 and 2021: with we return, we hope, to normalcy in a difficult moment, because Covid is still present and because of the war in Ukraine. But there is a desire to do something, this is the real message “. Thus the president of the Veneto Region, Luca Zaiacomments on the presentation in Rome, of the 54th edition, scheduled from 10 to 13 April at the Verona fair.
“It will be sold out, everyone is talking about it. The top buyers already accredited to Vinitaly, coming from 50 countries, will be almost 700, with the North American delegation in the lead. largest wine fair in the world – added Zaia – an international reference point and a great showcase for Veneto, the first Italian region with 11 million hectoliters of wine produced which represents a third of the exports of the entire country, for a turnover of almost 2 billion. With these numbers it will be the feast of the promotion of our viticultural-oenological sector, the world will be able to know and touch the novelties of the Veneto region. Good luck to all operators and exhibitors. See you at Vinitaly “.
Events, conferences, the fuorisalone
Many events at the Wine Show, around 30 scheduled conferences and 76 super tastings which also bear the signature of Vinitaly. Opening the calendar (10 April, 10.30), ” Iconic Women in Italian Wine ”, the tasting led by an unprecedented couple of journalists and critics from the international press: Monica Larner and Alison Napjus, of Wine Advocate and Wine Spectator, for the first time together to tell the story of 6 Italian wineries for women, in addition to the walk around tasting of Three Glasses 2022 by Gambero Rosso.
“Italian autochthonous reds, the strength of lightness. A contemporary opportunity for success on international markets” is the theme chosen by the first Italian Master of Wine, Gabriele Gorelli (11 April) which he will conduct in tandem with the Spanish Almudena Alberca, Mw. The generational change is instead the focus of the grand tasting “From father to son: the future of Italian wine”, the tasting by Riccardo Cotarella and Luciano Ferraro who brings the story of some of the most representative companies of the Belpaese. ” Young to Young ” are the three tasting sessions organized by Paolo Massobrio and Marco Gatti.
At Vinitaly there will also be room for foreign exhibitors in the International Wine Hall, the pavilion reserved for international productions. Present this year are France, Brazil, Slovenia, Argentina, Spain, Serbia, Macedonia, Lebanon and South Africa. On April 9 also OperaWine, the Vinitaly event at the Gallerie Mercatali organized by the American magazine ‘Wine Spectator’. There are 130 top Italian producers from all regions, selected for the 11th traditional preview that announces the International exhibition of wines and spirits.
Simultaneously a Vinitaly (inauguration Sunday 10 April at 10.30, with focus of the Uiv-Vinitaly Observatory “ Is Italian wine ready for the challenges of the American market? ”) also Sol & Agrifood, Enolitech e
Vinitaly Designwhile wine lovers are expected at the fuorisalone Vinitaly and the city, scheduled from 8 to 11 April with a schedule of events and tastings in the streets of the center and in the most exclusive sets of Verona.