LG Portugal revenues rise 11% in 2021 to 222 million euros
“In 2021, LG Portugal recorded an 11% growth in sales compared to 2020, reaching a revenue of 222 million euros”, the new general director of the Portuguese subsidiary, Aiden Se, told Lusa, in a written response to questions sent by the agency.
related
Last year, “a ‘home entertainment’ area increased by 16% compared to 2020, a superior area equal to ‘home appliances’, with 15%”, added Aiden Seo, noting that, in parallel, B2B [negócio entre empresas] “exceeded all expectations, with more than 33%” than in the previous period.
Regarding general expectations for this year, the director of LG Portugal confirmed that, “following the sustained growth registered for more than five years”, the objective “is to maintain this level of increase in all business areas, with the goal of specific goal of growing above double digits”.
Aiden Seo stressed that this strategy will be supported by the brand’s leaders in the area of ’home entertainment’ (televisions) and ‘home appliances’ (washing machines and ‘side-by-side’ refrigerators) and also “by an investment in the new IT product lines (Gram laptops) and audio (‘earbud’ Tones Free with UV charging support) in B2B solutions”.
subscribe newsletter
The ‘prem’ segment is also “one of the great ‘adherence2 of the 202 strategy'”, he added, which includes high-tech products’.
Not that we respect investment in Portugal, the general director of LG Portugal, have started to strengthen communication as the main areas of investment and by strengthening the operation.
In the last five years “we have invested more than 20 million euros”, said the official.
“On the operational side, an investment strategy is based, above all, on training and apostasy in our ships, in order to strengthen our network of partners, which has been especially relevant in supporting the creation of new business areas. over the years”, he explained, highlighting the “huge investment” that LG Portugal made “in the new values” through the LG XPlores internship program.
This other duration program “was created exclusively by LG Portugal and is already being replicated by subsidiaries around the world”, highlighted Aiden Seo.
Asked about plans to invest in the coming years, A Seo whether or not LG Portugal “is a relevant thing about whether there are relevant years, both at the European level and at the global level of the company”.
Therefore, “it will continue to be a clear commitment by the strategic part of LG and a target of investments in several areas of investment in line with the amounts in the last years of the business”, he added.
“In practice, sustainability will concentrate part of our investments as we give operation to the awareness and communication project on the issue of ‘e-waste’ [desperdício eletrónico] in Portugal, which we have been developing with an ERP Portugal and with a Novo Verde”, he underlined.
No partnership limit, “2022 will also be a year dedicated to packaging, as we will make a joint effort to optimize the environmental point of view”.
Currently, LG Portugal employs around 90 employees in its different business areas.
Regarding 5G, the general director pointed out that LG alone in this technology, according to the German IPLytics, has more than 4,000 standard essential patents.
“Even after the announcement of LG’s exit from the ‘mobile’ business, these patents related to ‘wireless’ data transmission technologies [sem fios] continue to contribute to” the brand, “both in the form of a source of revenue and paths to deep ones”, he said.
Therefore, “our size and focus in the area of experience in the experienceG allows us to be now in 6G and to be in the delivery of discoveries regarding this new technology of preparation”, Aiden Seo.
The last two years, never continued, “revealed more than the importance of the home”, so artificial intelligence and IoT [Internet das Coisas, em que os objetos comunicam entre si] “will play an even more relevant role for LG in the coming years, with a clear plan to bet on the development of an integrated solution, with a clear life in the development of the coming years, with a clear life that will make a difference between the two projects” .
Regarding electronic waste, this year LG Portugal will develop “new projects associated” with this theme, “leveraging a partnership with an ERP Portugal”, and the brand will participate “in festivals with activities associated with sustainability and environmental education of nationals”.
In regards to cyber attacks LG stresses that security is a priority.
“Security is that security is a priority for LG Portugal, and the company has been activating important measures for a few years now”, highlighting Aiden Seo, referring that two years ago they moved to an operation for a ‘cloud’ [nuvem] internal, “minimizing available data” on local computers.
“In addition, we have created an audit team that carries out policies and internal rules that are secure to ensure that our policy is necessary.
“We are fully aware that a large percentage of our security issues/risks come from ‘inside’, especially ‘clicks’ or unknown attachments that allow ‘hackers’ to enter systems, compromising them” inquire.
Therefore, in addition to all safety systems and procedures, “we have implemented mandatory biannual training for all our employees, in order to alert, raise awareness and educate about these risks and provide ways to proceed whenever we detect something suspicious”.
Aiden Seo, who recently assumed the leadership of LG Portugal, said, “taking into account the positioning” of, it is a huge honor and a reinforcement and a great challenge to the work that Ruy Gil Conde and that the team has been developing so well over the last few years”.
“they are highly efficient and demanding, being totally welcomed to the introduction of new technologies and new interaction with the equipment”, considered.
“Therefore, I am fully confident in our strategic and market-wide approaches, which underpin Portugal’s strategy as a growth and a growth strategy, as once at a time LG sustaining as well as growth is a strategic market and since it sustains and claims that LG ‘best case'” in Europe and worldwide, concluded.