A shoemaker from Marseille becomes the shoemaker of the web
It’s a nice story of a profession as we like them, that of three generations of artisan shoemakers from Marseille. After the closing of the father’s shop founded by the grandfather in the district of Saint-Loup, the son decides to perpetuate the tradition but on the web. With notably a partner, he founded in 2017 in Aubagnemoncordonnier.com.
The principle is simple: if you have a pair of shoes to be repaired, you take photos of them, you send them to the site, the estimate is established, you pay online and you send the pair. In 72 hours, it is repaired and then delivered to your home.
Quality and know-how
Repairs are carried out with exceptional know-how of more than 100 years in the purest tradition of leather craftsmanship. And it works ! After a difficult start due to the pandemic, last year nearly a thousand pairs were repaired, cared for and pampered in this 150-meter workshop created in Aubagne.
Here, it smells of leather, glue, sewing machines, craftsmen pampering shoes. The controls Francois Valverde, the father, more than 50 years in the business. Today, repairs come from all over France because finding a good shoemaker is sometimes a real challenge, many craftsmen have closed shop. To create and retain a clientele, Sébastien Valverde, the son and CEO of moncordonnier.com, I believe that the first argument is quality. Major French brands such as Heschung or Paraboot trust them with approval. The average price of a very high quality full leather resoling is around 100 euros.
Local shops, one of the priorities of the Ma France 2022 Citizen Agenda
Ecology is on the podium of the priorities of the French in the presidential election as revealed by the Agenda Citoyen Ma France 2022, published by France Bleu. The development of local shops is one of them. One of the 34,000 proposals submitted on the platform proposes to prioritize local commerce. This proposal received 86% of votes in favor.