Hartje expands Mavic distribution to Sweden
HOYA, Germany (THE BRAIN) – Hermann Hartje KG announced on Tuesday that they have expanded their Mavic distribution to Sweden. This comes a year after it expanded to Denmark and the Benelux countries.
Hartje said in a press release that their partnership with Mavic to distribute in Sweden strengthens its presence in Europe.
“The collaboration works very well both from us and from Mavic,” says Hartje’s export manager, Coen Bosch. “On this basis, we can develop towards Sweden. The fairly quick decision to expand the distribution shows that our base with Mavic is really strong after almost a year. We are ready for the next step and are happy with the trust Mavic has given us.”
Nicolas Ravachol, Mavic’s export and OEM manager, said it was always looking for partners to expand in Europe. “For the Swedish market, we had not yet found the optimal solution. But since Hartje is also making progress in Denmark, and we are on a fantastic path together, this option was obvious to us. We are very convinced that this will be “a success for both sides, as well as for the Swedish customers. All Swedish retailers who carry our Mavic products can expect a high level of support and customer service.”
Hartje has been distributing Mavic products in Denmark, the Netherlands, Belgium and Luxembourg since March 1, 2021.