Greekend: Advertising campaign for City Breaks in Athens and Thessaloniki
With the central message “greekend: End your week like a Greek” and the signing of the motto of the central central campaign “All you want is Greece”, the new dynamic campaign of the Ministry of Tourism and EOT highlights the beautiful side of life in Greek cities and rich experiences that guests can enjoy in a greekend *.
“Make your weekend Greek *”
THE Athena and the Thessaloniki are re-introduced to the public as two big cities ideal for the most “lively” city-break. The place to live to be a wonderful urban weekend full of experiences. In the foreground the good weather, the short distances and the innumerable choices of food, drink and entertainment that we spend almost all weekend outside the house.
The campaign presents the most charming side of life in the big cities, the one that every visitor can enjoy a weekend. The protagonists wake up in a sunny city and have all the time in front of them to get to know its beauties: museums, walks, walks on the beach, coffee in the outdoor cafe, delicious food, arts, shopping, meetings and acquaintances, fun, a weekend that has it all!
A wonderful weekend full of special activities, so uniquely Greek, that it almost has the right to have its own name. Greekend * is an experience to live and get to know the most beautiful parts of the city. A carefree weekend is what everyone has been missing after the difficult months of the pandemic. Athens and Thessaloniki are cities that offer generously. “Make your weekend a greekend *” says the protagonist of the commercial.
The new EOT advertising campaign initially lasts almost two months and will be shown, in the first phase, in ten countries that have shown particular interest in Greece, such as France, Germany, Denmark, the United Kingdom, Spain, Italy, the Netherlands, Poland, Sweden and Israel. The campaign will be repeated at regular intervals throughout the year.
The aim of the new “City Break” campaign is to introduce the new concept greekend * and to enrich it with other major Greek cities that have connections with foreign airports and can support a mobile City Break.
The Minister of Tourism Vassilis Kikilias pointed out that the ministry and EOT are today campaigning for City Break, with which we again invite the citizens to make the well-known and well-known corners of the Greek cities. “The start is with Athens and Thessaloniki, illuminating the culture, the gastronomy, the trade, the entertainment, our hotels, and of course our absolute comparative advantages, the climate and their people. City hotels, especially in Athens and Thessaloniki, have been hit by the pandemic. This campaign is the first series of actions that we will use, in order to invite the citizens to enjoy, safely, an authentic Greek weekend in the big cities of Greece “.
On his part, the general secretary of EOT Dimitris Fraggakis noted that “the pandemic has negatively affected the tourism of the cities. In many cases, in fact, it has damaged them disproportionately in relation to other travel destinations in our country. This and one of the main axes of EOT’s strategy is the promotion abroad of Greek cities, which have the opportunity to offer unique City Break experiences. The campaign for greekend *, the greek weekend, aims to promote a complete tourist product, which has nothing to envy from other well-known three-day destinations in Europe. To promote Greek cities that offer experiences of gastronomy, entertainment, culture, leisure and quality hospitality services. I want to thank all those who worked hard to achieve the result we present today and first of all the Onassis Foundation for its kind sponsorship “.
The creative and production of the campaign is kindly sponsored by the Onassis Foundation at the Ministry of Tourism.
Watch the video of the campaign:
For more information go to https://www.visitgreece.gr/inspirations/greekend/