Hanna Peluso-Nemec new Strategic Lead and Birgit Wagner new Creative Director at ACC Creative Communication
Innsbruck (A) ACC Agency for Creative Communication is an integral part of the Tyrolean agency landscape. For over 40 years the agency has been looking after local, regional, national and international clients from various industries. The recipe for success is a passion for brand communication and brand experiences, both of which are common to the 24-person team.
In the new year 2022, ACC will start with a personnel restructuring that gives the agency more structure both internally and externally as well as expanding service and quality: Hanna Peluso-Nemec, as Strategic Lead, is responsible for customer advice on the one hand and the strategic and analytical view of the projects, on the other hand, Birgit Wagner is the creative director responsible for conception and creation. “With this step we want to create a professionalization through clear responsibilities and also send a clear signal to the outside: At ACC professionals are at work”, says Alexander Dresen, managing director of the agency.
Hanna Peluso-Nemec has been part of the ACC team for many years. Her roots are in tourism, where she was able to build up extensive knowledge over many years, which she brings to the ACC customer Stubai Glacier, among others. As a strategic lead, she deals intensively with strategic brand communication and thus with each customer, which is recorded in a master narrative and is the starting point for all further communicative steps. “At ACC we see ourselves as knowledge workers in brand communication and interaction. We tackle it: with passion and commitment. With collaborative consent, we develop brand and customer experiences and create touchpoints with the brand, “explains Peluso-Nemec and adds:” With Birgit Wagner, we have won an outside-the-box-thinking creative for us who provides answers with original creative solutions, will help our clients to have more reach and visibility. ”
Wagner has been in communication for over twenty years. Having grown up at Ogilvy in Vienna, she worked on the agency and corporate side in Austria and Germany before she became an entrepreneur herself in 2013 and looked after clients conceptually, textually and / or in project management.
The desire for change led to Tyrol and thus to ACC – geographically and professionally. “I am looking forward to being back in the agency business, to working with the ACC team and doing creative work, and to delivering not just one, but always the best answer to the respective communicative problem for our clients. The sleeves are rolled up, and we’re ready to go, ”says Birgit Wagner.
About ACC agency for creative communication
Founded at the beginning of the 1980s, ACC is now a full-service and digital agency based in Innsbruck. An interdisciplinary team of over 20 employees works for customers such as the Stubai Glacier, the Raiffeisen Association South Tyrol, Lindner tractors, the State of Tyrol, the AquaDome in Längenfeld, the Tyrolean fruit kitchen, the Unterberger Group and many more. Some customer relationships have existed for several years. The strategic approach and the creative solution are followed by measurability and resonance, both areas to which ACC devotes special attention. The agency is managed by Hanna Peluso-Nemec, Alexander Dresen and Hubertus Winkler.