FilGreen project, a social asset in favor of the circular economy
Of the students ofUniversity of Bologna, Elena Giancecchi, Erica Mengoli, Linda Bertin And Alice Lakes, carried out the project FilGreen, also active on Instagram, relating to the teaching of Social Marketing in collaboration with the Professor Giuseppe Fattori. The purpose is giving new life to fabrics and clothing, in favor of the environment and the social good.
Elena Giancecchi speaks of the main objective: “It is to being able to change negative behavior. So encourage the collection of used clothes. This with the support of our partner Humana from people to people“an internationally known non-profit organization.
Erica Mengoli speaks of the first phase of the project, that of information: “We tried to understand who we wanted to contact and identified as ours main focus of high school students. A Bologna we managed to participate in the institute assemblies of two schools, while here a San Marino we projected our video in which we explained our project and aims “.
The second phase was that of the collection, which took place during the first days of December, for which they placed containers in the schools where the boys were able to leave the donation. In the last phase there was the withdrawal of all the donated, which in total, between Bologna and the Liceo di San Marino, it has been quantified at about 200 Kg of used clothes. The branch of Humana in Bologna is taking care of the sorting and of give new life to all the used garments and fabrics collected.