Five-star superior hotel in Verona, clash between trade associations
The destination of the former Unicredit spaces in the center of Verona continues to be discussed. The arrival in Verona of a five-star superior hotel it was announced a year ago. It’s about a High-end structure of the international Marriott Hotel chain, which will settle in the “square” of the city center between via Garibaldi, San Mamaso, Sant’Egidio and Francesco Emilei.
Last Sunday the president of the Guild of exhibitors in the historic center of Verona Tiziano Meglioranzi, discussing the direction to take for city tourism, had welcomed with satisfaction the progress of the process for the arrival of the super-hotel.
READ ALSO: Verona needs a different type of tourism, according to the Guild of exhibitors in the historic center
The point of view of Confcommercio and Federalberghi
The other trade associations see it to differ Confcommercio and Federalberghi Verona: «The need for new hotels in the historic center it must be seen as the point of arrival of a new planning of the city, certainly not as a starting point: when the bowls are stopped it could appear only as a building speculation ».
“The study that the Cariverona Foundation commissioned to Prof. Marino Folin, to suggest a possible reuse of the properties it owns, expressly warned against the fact that, in the absence of a logic of functional enrichment of the historic center, a new hotel prove to be a mistake ”, Confcommercio and Federalberghi Verona point out.
“This is because, in Folin’s words, authorizing a new mega hotel in the historic center of Verona as it is, and therefore moving in the direction of merely satisfying the existing tourist demand, it could prove financially correct in the short term, but have negative effects for this part of the city in the medium and long term“.
“In recent days – Confcommercio and Federalberghi Verona add – we refer only and exclusively to the request to build a huge new hotel in via Garibaldi and nothing else: without this being accompanied by anything in support and without being preceded by any great work that justifies it. Yet, Folin had hypothesized an immense congress center with 1,800 seats and a wellness center / Spa open to the whole city, but neither one nor the other is spoken of anymore ».
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«We risk – continue Confcommercio and Federalberghi Verona – the disaster witnessed in Florence and Venice, where the depopulation of the historic center has now reached rates of real desertification and where the historic shops have decreased because, in a historic center transformed into a resort, traditional shops are no longer needed, only a few international chains and a myriad of bars ».
“How much” surveys “that record broad consensus in favor of the authorization of a” superluous “hotel, which could attract elites”, perhaps escapes the fact that the authorization is only to change the intended use of a building by converting it to hotel use: there are no restrictions on the category or market segment. Once the exemption has been granted, in abstract terms, the owner would be free to downgrade him to the hotel from “bus groups” should the market so require “.
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Confcommercio and Federalberghi Verona, again, underline that “it is certainly not a five-star property alone to draw luxury tourism: it is a whole system made up of territory, cities, events, demonstrations to attract quality tourism, the ones that everyone would like. Within 500 meters, in Verona, there are three luxury structures which, due to the lack of this level of tourism, today struggle to remain competitive on the market ».
Finally Confcommercio and Federalberghi declare themselves skeptical about the management of the traffic of guests going to the structure, but they say they are an extensive comparison is available on urban regeneration and on the reuse of the building as already proposed.
The comment by Michele Bertucco, city councilor
Michele Bertucco, city councilor of Verona and Sinistra in Comune comment: «The inability of the Sboarina administration to manage the request for the new mega-hotel by Patrizia Immobiliare it is pitting economic categories against each other“.
“This would not have happened if the administration had had a clue of what the historic center needs, whose problem is certainly not that of having an extra hotel but of to remedy the haemorrhage of the inhabitants that has been depopulating it for years. then the need to favor the establishment of new services and to rebalance the tourist functions with residential ones. Once again, however, the Municipality has abdicated its role as director and public decision-maker, leaving the interests of private individuals, in this case Patrizia Immobiliare, to prevail ».
«First he declared himself opposed to the new hotel and then he capitulated, leaving an institutional void as well. Suffice it to say that the first district issued its opinion even before the city council declared public interest on the proposed use of the Sblocca Italia. Amateurs in trouble who combine one problem after another »concludes Bertucco.
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