Turismo de Lisboa positions the city as a muse of inspiration (with video) – Meios & Publicidade
By Pedro Durães on November 3, 2021
“Lisbon: a new way of getting inspired” is the latest in a series of six films that, over six months, challenged international tourists to visit the city, now focusing on the cultural offer and positioning Lisbon as “the muse of inspiration of all who visit it”. After encouraging socializing, breaking the routine, adventure in nature, happiness and freedom, “the artistic side of visitors to Lisbon is now encouraged, a destination where art and culture are breathed”. “It is through music, sculptures, museums and even love that the protagonists of the video provide their source of inspiration”, explains the entity responsible for promoting Lisbon as a tourist destination.
Yellow Mammoth is a producer responsible for this series of films, in a strategy promoted by Turismo de Lisboa with the aim of promoting the destination in foreign markets, either through Visit Lisboa’s digital channels or through communication agencies in Spain, France, Italy , UK, Germany and Russia.
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