‘Maurice Lacroix’ the timeless creation from Switzerland
‘Maurice Lacroix’ the timeless creation from Switzerland
brings the new limited edition AIKON Urban Tribe to life
Maurice Lacroix, the prestigious watch manufacturer from Switzerland, launched its latest limited collection “AIKON Urban Tribe” with 500 produced and available worldwide. Thailand, the first country to witness its breathtaking beauty, received 26 of the pieces for exclusive distribution.
The special event was attended by Mr. Marcel Gut, Global Sales Director of Maurice Lacroix, who had just flown in from Switzerland. Also present at the introduction was Mr. Ravis Haetanurak, Brand Manager of Maurice Lacroix (Thailand), who warmly welcomed top-class guests and leading media to the official opening of Maurice Lacroix’s “AIKON Urban Tribe” collection.
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‘AIKON Urban Tribe’
Inspired by the stunning architecture and magnificent scenery of idiosyncratic cities around the world, AIKON Urban Tribe features a laser-engraved body and straps that are reminiscent of tattoo art and beautifully express the wearer’s identity. The pieces have a Clous de Paris dial, luminous hour markers and a sunburst decoration. Only 500 pieces are made worldwide, and only 26 pieces find their way to Thai admirers at a cost of 89,000 baht each.
Mr. Ravis Haetanurak reports on the amazing success of the limited “AIKON Urban Tribe” collection in Thailand: “Our fans in Thailand are true collectors of Maurice Lacroix watches and the reservation for the new creation was duly opened in September 2021.”
Mr. Marcel Gut took the opportunity to personally hand over the reserved “AIKON Urban Tribe” pieces to the first-time buyer, Mr. Prasert Kongkacharoen.
Introducing Maurice Lacroix Thailand Brand Ambassador “Ms. Lisa Elizabeth Sadler “
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Mr. Ravis Haetanurak introduced “Ms. Liza Elizabeth Sadler as Maurice Lacroix’s new brand ambassador: “Ms. Liza Elizabeth Sadler is an all-rounder; a news reporter, MC, model, and actress. That makes her the perfect ambassador for the AIKON collection. In addition, her wonderful personality resonates with the tone of the collection’s slogan: Be Your AIKON. “
Among the high-ranking guests at the launch was Ms. Letar Pimnarra Sannggern, owner of the NARA brand, who attended the event as a Friend of Brand (FOB). Ms. Letar is internationally recognized as a great creator of beautifully designed zero waste clothing.
The Maurice Lacroix Club Thailand was officially founded by Mr. Arun Shukla and Dr. Pramote Rienjaroensuk founded. As founders of the club, they vowed to cultivate a community where Maurice Lacroix lovers can express what makes them fans of the brand and share wonderful experiences.
Other co-founders of the Maurice Lacroix Club Thailand are Ms. Araya Wathanyupharp, Mr. Adjanarat Siphaya, Mr. Suwat Sukkay and Mr. Chalit Soontornpalin.
Towards the end of the event, Mr. Ravis announced Maurice Lacroix’s status as one of the top two luxury watch manufacturers in Thailand and revealed plans to soon open the first official Maurice Lacroix boutique in Gaysorn Village.
Maurice Lacroix’s exceptional timepieces are currently available over the counter in 10 leading department stores: Siam Paragon, Emporium, CentralWorld, Central Chidlom, CentralPlaza Lardprao, CentralPlaza Pinklao, CentralFestival EastVille, CentralPlaza Bangna, CentralFestival Pattaya Beach and Central Phuket.
Or contact @MauriceLacroixTH through the official LINE account