Benfica is the ″ number one sports brand in Portugal ″, says Simão Sabrosa
At the “Benfica Global” conference, Simão Sabrosa highlighted the importance of the club’s academy, the Benfica Campus, in potentializing talent, being “a case study”.
Benfica’s director for international relations, Simão Sabrosa, pointed to new partnerships and development of football schools to further internationalize the club, in a lecture at the Web Summit technology summit, in Lisbon.
“It’s important to focus and connect with different countries, try to find some partnerships, develop football schools, academies or try to find local clubs to introduce our strategy. We have a lot of players in the big-5 and it’s important to take this example to introduce the Benfica around the world, “said the former footballer.
At the “Benfica Global” conference, Simão Sabrosa highlighted the importance of the club’s academy, the Benfica Campus, in potentializing talent, being “a case study”.
“We develop some talent because we have good coaches, good strategies and methodologies. Talent is important, but training is more important, as is mentality. Benfica Campus has everything to prepare them for success,” he explained.
Identifying Benfica as “the number one sports brand in Portugal”, Simão Sabrosa, who played six seasons at Clube da Luz, between 2001/02 and 2006/07, spoke of the differences between his time as a footballer and the new current Social .
“Benfica are one of the best teams in Europe and international communication is very important to us. When I eat playing, we had nothing but newspapers. Now we have everything. Benfica has to find new platforms so that they can continue to grow.” he said, adding that “it is easier to work when Benfica wins”.
To “find the right path”, the reds define to continue to have sporting success, shared Canadian footballer Cloé Lacasse, also present at the lecture, who understood that the club’s growth is due to the results obtained.
“It’s very important for Benfica, as a brand, to have an international strategy. My land in Canada is small and, even so, there are Benfica fans. Women’s football has grown very fast because of marketing,” said Cloé Lacasse.
For three seasons in Benfica’s women’s team, whose project starts four years ago, in the Portuguese second division, Cloé Lacasse recalled the rapid evolution of the project, which is, at European level, a dispute in the group stage of the Champions League.
“Benfica is very devoted to women’s football. We have young players like Kika Nazareth, who are very influential, both in the Portuguese national team and in the club,” she said, adding that “it is a privilege” to wear the club’s shirt and be one of the captains.