Invited on the set of L’Instant de Luxe, Marie-Hélène Lentini agreed to unveil the stamp she received to play in the Bordeau Chesnel advertisement. And she was well paid!
Cinema, theater, television … Since the start of his career, Marie-Hélène Lentini has tried all the media. First the 7th art, playing in several films including Monsieur Batignolles, Vertiges de l’Amour, Rose et noir or What have we done to the good Lord? On television, spectators know her as Anne-Marie Truche in Pep’s or for her roles in RIS scientific police, Fais pas ci, faire pas ça, Joséphine, guardian angel and more recently, Boulevard du Palais and Dix per cent. But if the face of the actress is so well known, it is perhaps thanks to another of her roles: in the Bordeau Chesnel advertisement. Since 2004, Marie-Hélène Lentini has been the actress chosen by the brand for its advertisements.
Invited on the set of Jordan de Luxe, a program to be found exclusively on Star Play TV, the actress has agreed to reveal the stamp she has touched to play in this known advertisement. “For advertising, there are prices. But we managed to increase them gradually because, precisely, the advertising worked. So we have the possibility of asking a little more. is maybe in the 20,000 euros., she replied in Instant de Luxe. In addition to broadcasting rights today, that includes the internet and all that. With the days of filming, a little more … In the 50,000 euros, that’s it. And when it’s a new ad, it’s a new cachet. It was good.”
Marie-Hélène Lentini: why she prefers the theater
If Marie-Hélène Lentini has tried her hand at the screens, it is indeed on the stages of the theaters that she has flourished for years. “Even if it’s difficult, we can still try to set up projects fairly quickly, not too expensive, to play in the provinces, while in the cinema it’s not easy to make a film without a real budget, the television channels that follow etc. .So yes we can say that the theater is undoubtedly more spontaneous “, explained the actress, in 2020, to the site Passage of artists. Questioned by our colleagues, she revealed the secret of a good actor: “Sincerity I would say, even if we know how to lie, in what we undertake, with others, with ourselves, with the public! Knowing where we are and above all not taking ourselves seriously”.
Find all the interviews of Jordan De Luxe on Star Play TV
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