Advertising Agency DDB Warsaw win held since autumn last year tender for strategic and creative service for a chain of stores Pepco. It will work for it not only in Poland, but throughout Europe.

The DDB agency deals with i.a. comprehensive brand support in terms of strategy, creation and adaptation of materials in Europe.

The company did not specify how long the cooperation was concluded. The names and numbers of the other bidders have not been disclosed either.

Currently, the Pepco advertising agency is dealing with the Gray Group Poland advertising agency, which in a tender in 2016, it took over the advertising budget of this client from the V&P agency. In 2020, Gray agency released for assurance promoting Pepco’s entry into the Italian and Serbian markets.

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In December 2021, Pepco for media services Fullsix Media, part of Havas Media Group, was chosen. An agreement that supports Pepco service on all common ones, whose chain has its stores.

In the spring of last year Pepco introduced a new visual concept and arrangement of its stores, and expanded its product offer.