Mediacom Zurich becomes Essence Mediacom
As part of the global merger of Mediacom with the agency Essence within GroupM, the new agency Essence Mediacom is now also being created at the Zurich location.
editorial staff
–
January 31, 2023
Essence Mediacom – GroupM’s newest and largest agency – officially launches today. It consists of 10,000 employees in 120 offices worldwide and is led by Nick Lawson, Global CEO. Around 60 employees work for the Swiss market at the Zurich location. Essence Mediacom combines Essence’s digital performance, data, analytics and tech DNA with Mediacom’s multichannel audience planning and strategic media expertise.
Everything is brought together through EMOS, a modular suite of analytics tools and data, and connected to Essence, Mediacom and GroupM technologies and made available to teams and customers worldwide.
After more than 30 years in the Swiss market, Mediacom is not only changing its brand image, but will also strengthen its positioning as a digital first agency by gaining the digital skills of its global sister company Essence. After the official start on January 31, 2023, the transformation is to be carried out gradually by the end of the year, creating noticeable added value for the agency’s customers.
For the Swiss clients and partners of the agency, the change should become more and more noticeable in the course of 2023. “We will be presenting EssenceMediacom to the Swiss market in several meetings, while also showing our vision and new approaches and sharpening them locally together with the market,” said Lennart Hintz, Chief Transformation Officer of Essence Mediacom, who is supporting the merger on a global level from Zurich. The first approaches to the agency model have already been tested in Europe for clients such as Google, Mars and NBC Universal.