Lenta stores ended up in the Grand Layout Russia Museum – January 30, 2023
“Mom, look -“ Tape ”!” – the child saw a familiar logo with a sunflower in the Grand Layout Russia Museum. He was not mistaken: miniature shops filled the exhibition of the country’s largest model itself. The reason for such an event is significant – the 30th anniversary of one of the owned retailers.
The brand is marked in 200 large and large cities – the federal scale of reflection and on the mock-up field. In the central sector of industry, on the ground floor of a residential building, there was a Mini Lenta. In the capital’s new building, Super Lenta has just opened – this can be judged by the cultivation of balls. In St. Petersburg, you can see “Hyper Lenta” with a parking lot and a car wash, where buyers polish their vehicles: even the foam is visible. And the truck “Tape. 30 years together” travels around the North-West, transporting fresh products.
Work on the project lasted three months. Created miniatures for the target team, which can include a modeling engineer, the artist has entered – thanks to his jewelry work, people leaving the shops are in the hands of the chain’s branded packages. He worked on the layout and as an electronics engineer: he discovered the illumination of objects.
“Mini Lenta shows the interior,” said the model engineer. Boris Koveshnikov. — To correctly display it, we went to the store and took pictures. The pictures are printed, hung on the wall and oriented to them, so the arrangement looks very realistic.
Also, according to the author, the developers used new technologies – for example, 3D printing of branded sunflowers. Transparent petals were illuminated with LEDs – they received voluminous and luminous facade decorations.
Thanks to a joint project with Lenta, couriers appeared for the first time in the exposition – it is already difficult to imagine modern cities without them. Employees of the delivery service with a box behind their backs are built into the general speaker of the layout: they are in a hurry with orders, talking to each other, communicating with loved ones. Narrative scenes with their participation also created the creative team of the museum.
“Millions of people all over Russia, our stores, come to us to find everything essential at discounted prices,” said the brand director of the chain. Tatiana Pushkina. “For 30 years, Lenta has significantly expanded the geography of its presence, I respect our brand enough in the country, so the exhibits organically visit the museum’s exposition.”
New layouts for visitors on January 28th. On this day, the smallest guests of the museum took part in the quest: they were looking for the “Lenta” on a miniature map of the country and met prizes for it. Petersburgers and tourists will have a whole year to find and examine models of familiar stores: the federal brand will be presented at the exhibition until the end of January 2024.
LENTA LLC, tape.com