General Assembly of Members DDB Warsaw Adding an activity agency in 2021 as the third one at the end of last year

70 percent of the agency’s shares belongs to DHE Regional, which is supplied as part of the Omnicom Group marketing concern. then 15 percent shares are held by the co-founders and long-term guardians of the agency: President Paweł Kastory and Member of the Management Board Szymon Gutkowski.

>>> Praca.Wirtualnemedia.pl – users from the media and marketing

Previously, DDB Warszawa paid out shares at the end of 2021: out of PLN 14.31 million net, it obtained PLN 9.31 million to shareholders before entering the share, and allocated PLN 5 million to the reserve fund. A year earlier, the entire net profit (PLN 10.9 million) was transferred to the reserve fund, and in the case of the 2018 profit, PLN 9 million went to this fund, and PLN 3.76 million was paid out to shareholders.

At the end of 2021, the agency’s equity amounted to PLN 25.62 million, compared to PLN 20.3 million a year earlier.

DDB Warsaw: PLN 12.9 million with changes, proceeds 7 percent. up

As we described in detail last autumn, DDB Warszawa in 2021, on a unit basis, how to increase revenue by 6.8 percent. to PLN 104.12 million. The influence of agencies from Poland increased from PLN 93.29 to 101.37 million, those from abroad decreased from PLN 4.18 to 2.75 million, and the revenues of other companies from the Omnicom Group dropped from PLN 7.89 to PLN 6.12 million zloty.

Among the main clients of DDB Warszawa were McDonald’s food chain, T-Mobile Polska telecommunications operator, Durex contraceptive brand and Intermarché chain of stores.

In the middle of last year agency acquired advertising services for eobuwiameanwhile at the end of the year T-Mobile service lost to PZL.

DDB Warszawa’s operating costs increased by 6.7% in 2021. – from PLN 94.96 to 101.35 million, of which outsourced services – from PLN 83.11 to 89.31 million, and salaries – from PLN 9.32 to 9.35 million. The agency had an average of 75 employees.

At the sales level, the profit earned from PLN 2.5 to 2.77 million, and the operating level decreased from PLN 2.97 to 2.77 million. Other profitability results are improved year by year by molecules from subsidiaries – the agency has 70 percent each. shares in media agencies Omnicom Media Group, OMD, Media Data Mind and OmniConsole, 100 percent. shares in DDC, 85 percent. at Gutenberg Networks, 48 ​​percent in BNA and 4 percent. w Consulting in the field of corporate profiles.

The sum increased from PLN 11.96 to PLN 12.82 million, thanks to which the net profit increased from PLN 14.31 to PLN 14.97 million.

In the current graphic, the current financial year until 2021, and the previous one – 2020. Amounts in thous. zloty