“When HaarWerk comes to me, I’ll run”
Women are approached by Salon HaarWerk on the street and persuaded to have a makeover. But the TikTok videos of the makeover have met with a lot of criticism on the Internet.
Frankfurt – A good marketing strategy can generate many followers on social media. But with so much attention, the stylists from the hairdressing salon HaarWerk in Frankfurt definitely not calculated. In their videos on TikTok, they show women who are completely made-over by them. Most viewers don’t like the new styling at all and so there are now countless parodies and reaction videos with harsher criticism in the social network.
The styling team from Salon HaarWerk walks through the streets of Frankfurt and speaks to passers-by. They persuade the women to have a makeover in the salon. The camera captures the entire process up to the result. The women not only get a hair change, but also a new outfit including professional make-up – all free of charge. In return, they spin TikToks for their channel. Rings like a good idea if there weren’t so many critics.
HaarWerk in Frankfurt has to endure many parodies and hate comments because of TikTok videos
The comments below the videos are full of statements like: “If HaarWerk comes to me, I’ll run to Ohio”. Running away has become a real trend. There are more and more videos in which the scenes from are re-enacted and people “run away” from the HaarWerk. Some also parody them and put wild wigs on their heads to then claim that they were at HaarWerk. But not only the salon from Frankfurt, but also a Rewe market recently had a lot of criticism Plug into TikTok.
Customers are now commenting on TikTok about the makeover by HaarWerk
In addition to the parodies, more and more restyled women are sharing their experiences in TikTok videos – including “justxmica”. Many comment on their makeover video with statements such as: “From 14 to 40” years or “She looks 20 years older than before”. “justxmica” says that she is very satisfied with her styling. Although she felt beautiful after the styling, she would never do her make-up and style herself like the HaarWerk team did.
HaarWerk known for makeovers on TikTok – twin sisters are actually star hairdressers
But what actually is the HaarWerk? The salon in Frankfurt was previously known primarily as a hairdresser for celebrities. Celebrities such as Sonja Kraus or Laura Karasek were already allowed to sit on the hairdresser’s chair. The owners – the twins Hatice Nizam and Ayse Auth – expanded with further branches in Berlin and Munich. In Munich they are also known for their Blonde Wiesn, which they host during the Oktoberfest. A number of prominent names such as Giulia Siegel and Jenny Elvers were on the guest list.
Four years ago, the twins celebrated their 25th anniversary. So we can only hope that the many TikTok comments don’t spoil their good mood. (mm)