It promises products “5 to 10% cheaper” than its rivals. The brand new sign Toujust will open ten stores in France in the first half of 2023, including one in Tarn and Garonne.

One of the first Toujust will open in Montauban

You just? This is “the first chain of collaborative supermarkets”, claims in a press release its creator Fabrice Gerber, former manager of various retail chains. The first store is expected to open on 1^uh March 2023 in Occitania, nearAles (Gard). Nine others will follow by the summer, in Monéteau (Yonne), Cambrai (North), Lempdes (Puy-de-Dôme), Lens (Pas-de-Calais), Terrasson (Dordogne), Saint-Quentin ( Aisne), Saint-Maur (Indre), Arbent-Oyonnax (Ain), and therefore Montauban (Tarn and Garonne).

The sign indicates to consider 50 openings over the whole of 2023 and 310 by 2027, “essentially on the outskirts of towns of 8,000 to 12,000 inhabitants”.

A cooperative, with suppliers in the capital

Particularity of Toujust? The sign intends “limiting the intermediaries”and with them “their respective margins which weigh on the shopping carts”, argues Fabrice Gerber. He brandishes another originality: the suppliers participate up to 25% equity of the company (Tazita Coop Food) in the form of cooperative, “in return for their best prices”. It thus intends to make the actors of the distribution of their products at prices “at the fairest”, “without accumulation of margins” and “without competitive pressure”. Still according to Fabrice Gerber, the sign would be produced with “a hundred shareholder suppliers”.

This unique positioning allows Toujust to offer “the right price, up to 5-10% cheaper that its competitors lead”, argues Fabrice Gerber, and this “without compromising on quality and service”. Enough to “stock up on fruit and vegetables at attractive prices”, rejoices the founder, who defends a “win-win short circuit distribution for producers and consumers”. An anti-crisis model by nature, Toujust is based on a spirit of morality and fairness,” he chants again.

What will Toujust offer?

Fresh products, mass consumption, bazaar… Toujust announces a positioning on discount, “with 70% of white label products”. It will present more than 7,000 references, with 80% food items (including 45% fresh products) and 20% non-food products, a detail of its creator, specifying that the supermarket will offer “70% products made in France on fresh produce. Also on the shelves: a hot spot of fresh breads and pastries, baked on site all day and a snack area.

To ensure the proper functioning of the stores, “a fifteen employees will be committed” in each point of sale.

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