Portugal Fresh promotes Portuguese ornamental plants in Germany
Portugal Fresh, Association for the Promotion of Fruits, Vegetables and Flowers of Portugal travels to Essen, Germany, between 24 and 27 January, to participate in IPM Essen, the most important world fair in the flowers and ornamental plants sector .
Viplant, Viveiros Monterosa, Schroll and Colossus Plants are the four Portuguese companies producing ornamental plants that are part of the Portugal Fresh stand at IPM Essen, where more than 54 thousand professional visitors and 1500 participants are expected. This is the first post-pandemic edition of IPM Essen.
Gonçalo Santos Andrade, president of Portugal Fresh, says: “Portuguese ornamental plant companies demonstrate, year after year, an enormous competitive capacity in international markets. After two years of interruption, and with a pandemic that, at the beginning, collapsed the market for ornamental plants (causing huge losses), now seeing companies betting on international promotion opens up good prospects for this year”. The return to IPM Essen “is very important to strengthen ties with customers, capture new ones and demonstrate that this is a sector with enormous potential for growth”.
Internationalization
Portugal Fresh’s participation is carried out within the scope of the Joint Internationalization Project 2022/2023 supported by Portugal 2020 – Competitiveness and Internationalization Operational Program. It foresees a global investment of 948,900.85 euros, 54% financed by the ERDF – European Regional Development Fund.