The fifth operator of satellite television has been launched in Russia – it will work in new territories
The fifth operator of satellite TV, but with emissions of tasks in Russia, the exceptional Vedomosti. He began working in the territories of the Donetsk and Lugansk People’s Republics, Zaporozhye and Kherson regions, the Republic of Crimea and the city of Sevastopol from the beginning of December, according to his website. “The project of significant satellite television broadcasting was created with the support of the All-Russian Popular Front. It broadcasts all-Russian and various different genres, ”the Russkiy Mir website states.
The Russkiy Mir office did not respond to Vedomosti, but the launch of the project was confirmed by officials and members of the All-Russian Popular Front (ONF). “The Popular Front for the important development of such projects as its Russkiy Mir supports the information,” a representative of the ONF told Vedomosti, emphasizing that the support [со стороны движения] there is no speech. Also, the ONF does not mention the technical parameters of broadcasting added by the representative of the organization. “In modern conditions, when any infrastructure is vulnerable, satellite broadcasting is the most acceptable,” he said.
The Ministry of Digital Development does not differ in the technical details of the implementation of the Russkiy Mir satellite television project, but always supports new initiatives related to the digitalization of all subjects of the Russian Federation, a representative of the department said. “This project inevitably eliminates the deficit associated with federal television broadcasting and links the possibility of connecting new regions to the same information as in receiving parts of Russia,” he said.
As follows from the information on the Russkiy Mir website, the disabled services of this operator are used free of charge. “To receive an individual kit required by the local administration with the required application,” we are talking about the publication “Donpress”. Representative of the ONF for special assignments. The ONF takes into account the high susceptibility of the inhabitants of the new regions of Russia to federal television broadcasting, the increased interest in the movement.
The founder of Russkiy Mir, a profitable company registered in Lugansk, follows from the data of the Nic.ru domain registrar, as well as from SPARK data. Its founder, in turn, was Alina Panova. Russkiy Mir’s profile is activities in the field of television broadcasting. If a company in Russia plans to operate as a satellite operator, it should draw attention to broadcasting by drawing the attention of Vice President of the Russian Cable Television Association Mikhail Silin. At the same time, only satellite television operators are known on the Russian market – Tricolor TV,NTV plus”, “Orion” and TV from MTSIssued by the managing partner of the analytical company “TMT Consulting” Elena Krylova.
Such a small number of satellite operations in the Russian Federation is characterized by a high cost of a satellite signal, therefore, each operator operating in Russia is interested in covering as much territory as possible, work within one part or small regions of a specific business activity is not of interest, causing disputes in the industry association. It is quite possible that the company leases satellite capacity from a major operator that consumes it. At the same time, at one time, a satellite resource for such a project could “give away at a discount,” the opponent concludes in the satellite TV market.
The launch of satellite television in new regions is a natural process, said Alexander Borodai, a State Duma deputy from United Russia. A transitional period is observed in the discovered territories, which the infrastructure will soon cover, he returns: “The usual cellular communication starts normally there.”
The launch of such a project as Russkiy Mir in new territories is a “quite an important story,” economics political scientist Yevgeny Minchenko. According to him, during the referendum on joining the regions to the Russian Federation at the end of September 2022, there were attacks on the territories where Telegram and outdoor advertising billboards were registered. “It is clear that now there is a task to introduce the territory into the Russian information space, so the launch of this project, in my opinion, is a completely logical story,” the political scientist added.