The Russian cheap food chain is one step closer to Slovakia
The retail chain with cheap food is one step closer to Slovakia. He is building his new sales department, which should also be in charge of our region. The first operation is planned for this year.
The Russian retail chain Len targeted Slovak customers. After anchoring in the Czech Republic, he wants to expand his business in Slovakia as well. As we informed yet in Februaryhe wants three to five stores.
“We still want a manager for shops in Slovakia this year,” said Mere Natal Sinkina for the TVNOVINY.sk purchase.
I can’t set a specific date yet, but the chain is already starting preparations.
“We are already recruiting people for our second sales department in Ostrava, which should also cover Slovakia,” Sinkina confirmed.
It offers cheap food, but does not offer promotions and discounts
The goal of the store chain is to attract the consumer with low prices, and if they want, they can also buy the whole range of goods. Limits on quantity purchased. However, you will not find any promotions or discounts in its establishments.
“Our prices are in the low and middle segment, you can find the premium ones here. We are also able to sell products with an approaching minimum durability date, which corresponds to its price,” explained Sinkina.
Even though Mere is a Russian chain, it is not afraid of sanctions. According to the managers, they will operate as a regular Slovak company, with up to 80 percent of suppliers from the European Union.
It won’t shake the competition
Even though it is a different sales model than we are used to in Slovakia, experts agree that the new chain will not significantly shake up the market.
“It cannot shake the competition in Slovakia in any case, because Slovaks are used to a higher quality retail network,” thinks trade analyst Ľubomír Drahovský.
“He will certainly find his segment of clients in Slovakia as well. However, it will not shake up the entire retail market. Established large chains can use promotions to significantly lower the prices of goods and at the same time have a wider range of products,” added analyst Boris Tomčiak.
For comparison, Billa, Tesco and Lidl currently have more than 150 stores each, Kaufland has more than 70 stores, Slovakia’s Terno and Kraj have 140 stores, and Coop Jednota operates more than 2,000 supermarkets and grocery stores.
Another cheap chain is opening its doors soon
Another well-known retail chain, which Slovaks know mainly from Austria, is also coming to Slovakia. It is a Dutch non-food discount chain Action. I mainly offer cheap goods under one euro. The competition will be mainly for KiK or PEPCO. He plans to open in March.
Akcia has already announced where it will open its first Slovak branch in Bratislava. It will be located in the Danubia shopping center on the Pannónská cesta in Petržalka. The portal pluska.sk was the first to publish the information.
The chain has already started recruiting.
“Together, you can’t do everything to achieve good sales results and your energy is always in perfect condition with replenished goods and well-adjusted employees and customers,” the company writes in the ad.
You can watch the report about how the lunch menu became more expensive in the attached report. Filmed by René Medzihradský.