The Washing Machine wins the Rome Capital tender for tourist communication
The washing machine won the competition announced by Rome capital city to entrust the design service of the logo, the payoff and for the development of a strategic communication plan for the enhancement of Rome in the tourism sector.
At the competition have requested to participate 16 agenciesi.e. Scai Comunicazione, Lenus Media Agency, Modus Operandi, Ganglicom, Sodes, Kidea, Fare Digital Media, Deva Connection, Enfasia, Pirene, Geb Software, Studiowiki, Up ADV, Plus Sas and Keyformat, as well as The Washing Machine.
The services covered by the contract are in detail: the design of the logo, payoff and related output for tourism in Rome to be used exclusively for each tourist event; and the creative and strategic planning of offline, online and social network campaigns, together with the activation of an initial launch phase.
The estimated total value of the contract (amount based on the auction) amounts to 130 thousand euros plus VAT and/or other taxes and legal contributions. The contract will last from the evaluation date until the conclusion of the communication campaigns expected within the first half of 2023.