Dear bills, hairdressers reduce opening days to save money
VENICE – The increase in bills is also being felt in hairdressing salons, where in addition to a few price adjustments and more customers giving up a color or a style, there are those who decide not to keep the shop open every day . «It is a service highlighted by Roberto Bottaro, metropolitan president of the Cna hairdressers who cannot do without the use of light and energy to turn on the hair dryer and equipment. However, there are hairdressers who have decided to group all appointments with clients at the beginning or end of the week, to afford to work more hours on some days and keep the shop closed half a day on others. They can close on Wednesday or Thursday morning and extend work in the afternoon until 21. Many hairdressers have increased their prices by 15% on services, but fortunately there are no colleagues who have closed».
I REMEDY
Optimizing time and personnel as a solution to energy price increases is the solution adopted by Stefania Tosatto, owner of Salone 3 Esse in Mogliano. «The increases do not only concern electricity, she says she-she, but also the cost of products purchased from suppliers. In order not to increase the tariff, I am optimizing the time between one customer and another thanks to a more rigid daily schedule without empty spaces». Stefania is also saving on water, thanks to the use of shampoos and creams that concentrate washing time to a minimum. «Even for hair dryers, he says they have advanced technology – which allows you to dry quickly». After the pandemic there has been a change in customer habits. «While before – she explains – they came once a week for styling, now every two and they prefer to color not once a month, but also every four because in lockdown many women have learned to dye at home». Giorgio Negrisolo manages the I Ricci Due salon in Corso del Popolo and he too confirms the reduction in the frequency of regular customers, on average every ten days for a style, more than 40 days for color. «It would be absurd for us to shut down for a few days, says the hairdresser. We try not to consume too much energy, not to overdo the lights, but in our job it is essential to turn on the straightener, the helmet and now the vacuum cleaners only when necessary. But I decided to turn off the external lights at 10 pm instead of 12 am».
In this context, Negrisolo also intervenes on the problem of drug dealing in Corso del Popolo, confirming the damage it causes to livability. «Fortunately we have the hard core of our customers, as well as a continuous turnover – he adds – Our philosophy is to resist: we have kept all the employees and during the Christmas period we will contact two of them on call». The pandemic has affected everyone, but Leo Caporrella, owner of Leo Top Styling in via Manin, says that if fewer customers do not give up the pampering of the hairdresser. “Even if they no longer indulge in color every month – he observes – when they prefer to buy a few more products for hair care at home”.