Marble and wine together to promote the excellence of Verona
Wine and Verona stone celebrated in the exclusive limited edition of Amarone and Ripasso, signed by Marmi Lanza and Cantina Valpolicella Negrar.
Marble and wine together to promote the excellence of Verona. Lanza marbles And Cantina Valpolicella Negrar in fact, they decide to inaugurate 2023 with a collaboration 100% made in Italy and 100% Veronesethat unites drawing, luxury craftsmanship, marble And art of making wine in Verona: that’s the project”Scenic by nature” (Scenic by nature) which led to the creation of two limited-edition concept bottles of Amarone and Ripasso, produced in the heart of Valpolicella Classica.
The concept, signed by StudioPoletto, Graphic design and communication agency of San Giovanni Lupatoto, binds for the first time thecake featengaged for over sixty years in the processing of natural stonesat the Negrar cellar, 5 times best Italian wine cooperative, first of all to have labeled and commercially launched a bottle of Amarone in the thirties of the twentieth century, with the wording “Amarone Extra della Valpolicella”.
Two iconic bottles.
“The idea came from an important trend of the moment in the architecture sector and which Marmi Lanza wanted to make its own, i.e. the research of materials, which are able to create a direct link between interiors and nature, that surrounds the urban environment, bringing man back into connection with it. From this desire to return to a natural authenticity was born the intuition of to make the stone meet the winetwo worlds that the common element is found in the earth and which together are an expression of the art and culture of a territory. In this sense, the choice could only fall on an excellent Veronese partner: Cantina Valpolicella Negrar”, he explains Peter Pollettoowner and creative director of Studio Poletto.
Thanks to an innovative glass printing technology, the bottles of Amarone and Ripasso “Scenic by nature” are wrapped in a precious “skin”.created for scenic texture effect of sandalus quartzites and green canyon Marmi Lanza signature.
Where to find the “Scenic by nature” collection.
Two companies of excellence from Verona, which bottle on the global market with the value of the territory and its people at the centre. “Together with Cantina Valpolicella Negrar we have realized the common intention of celebrate our territorybecause we strongly believe it is the guardian of our identity and a continuous source of inspiration for all of us, today and in the future”, he says Massimiliano DestriChief Executive Officer of Marmi Lanza.
“The world watches fascinated by a territory capable of producing great wines which, together with the mastery in the processing of natural stones, represent the excellence of Italian and Veronese craftsmanship, exported all over the world”, says Renzo Bigignolipresident of Cantina Valpolicella Negrar.
The limited editions of Amarone della Valpolicella DOCG Classico 2019 and Valpolicella Ripasso DOC Classico Superiore 2020 will be on sale from December 2022 at Domìni Veneti wine shop in Negrar di Valpolicella (opening hours: Monday-Saturday 9-12.30; 15-19, Sunday closed, also open on 8 December (10-18), 24 and 31 December (9-16.30). Domestic shipping available.