Inside the elegant showroom, architects, interior designers and private clients will be able to fully immerse themselves in the Modulnova world thanks to a fascinating exhibition itinerary that is articulated over a total area of 300 m2 and develops through a fluid succession of environments capable of conveying a precise idea of lifestyle.
The interior design of the settings is studied in detail: the result is a refined set of suggestive atmospheres in which the materials, shapes and colors reflect the sensitivity and personality defined by the brand.
The leading role is reserved for the kitchen, which is declined through four different Modulnova systems with a well-defined style.
Starting with Blade Lab, with its iconic island proposed in the warm tones of matte honed Emperador Marrone marble with a peninsula in Eucalyptus. The structure is included in an environment studied in every detail and complete with shelves in Eucalyptus and columns and in Bronze Dust which contribute to defining a space with a refined and enveloping atmosphere. Also on display is the Skill Gres/Frame composition defined by the chromatic contrast between the Gold Brown Gres of the island and the Noce Milano of the columns.
This space opens onto another room used as a cellar and characterized by the Industrial system. The proposal dedicated to the kitchen is completed by the MH6 system in Milltech Iron and the Frame/Skill composition defined by the Gray Calm Lacquered elements.
We move on to the environment dedicated to Lama bathroom in Piasentina stonethe MH6 living area with elements in Fiammata Piasentina Gres, Rovere Fumo and Lacquered Gray Calm, and an outdoor proposal made up of an Unlimited bookcase in Ferro and an island in Dark Depth Gres and Gaphite Raw Gres.
The itinerary ends with Modulnova Lab, an exhibition space dedicated to materials but also a place of design, where ideas take shape thanks to the advice of highly qualified personnel.
The new Modulnova flagship store by Franz-Josefs-Kai was born in partnership with Eskole and the Leiner Group, a point of reference for interior design in Austria. “This successful collaboration brings together, in a single space, the luxury of Made in Italy and the efficiency of the best professionals at the service of design, and does so in the context of a creative city with a long history linked to art and architecture such as Vienna, a center of great strategic importance for our brand”, underlines Dario Presotto, President of Modulnova.
“The decision to open a single-brand store was born from the desire to adequately respond to the requests of a refined and demanding clientele such as the Viennese one” declares Reinhold Güterbier, CEO of Leiner, who also underlines the growing attention of the Austrian public towards the kitchen, increasingly understood as a privileged environment for expressing one’s style and philosophy of life. “With Modulnova we managed to bring to Vienna an Italian brand capable of proposing an innovative way of conceiving the kitchen. This is also made possible by the introduction of the concept of personalisation, thanks to a system which makes it possible to define each environment according to the customer’s needs”, concludes Güterbier.
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