fans divided over the Christmas shirt, that’s when it will be used
Napoli has officially launched the Christmas shirt, but not all fans have appreciated the design of the new Armani shirt.
Napoli’s marketing related to playing jackets is always in great turmoil. Last season the blue club launched several, but this season has already shown the uniform for halloween much appreciated for the design and for the chosen colors. There are many who would like only the blue shirt, but the company of Aurelio De Laurentiis has decided to focus on a different, more innovative and diversification-oriented type of marketing. These are choices that up to now have also paid dividends for the Neapolitan company.
New Christmas shirt: the Napoli initiative
The blue company has not only launched the Christmas-themed game jersey on its store, but in collaboration with the prestigious Armani brand, has also produced sweaters and caps, as well as the children’s racing kit. In short, an all-round initiative, which makes it clear how the SSCN is also growing from a marketing point of view.
Yet not everyone liked the new Napoli Christmas shirt. Many on social media have commented negatively on the tunic which was presented on social media and through the official website of the SSCN, where it is also possible to purchase it together with the other products. Simeone, Juan Jesus and Di Lorenzo paraded with the new game shirt, exceptional models. This shirt will be used by the Azzurri during the next ones friendlies in Turkey, always made official today by the Neapolitan company. It will be a way to export the brand and this type of design also abroad in a culture different from the European one.