Available in three languages, amazon.com.be (amazon.be already taken) offers a Belgian version of its platform with its “Belgian brand shop”. A way for the brand to set out to conquer companies belgians.
“Amazon wants to become more specific, more Belgianand by opening an office here, they will better understand consumers, complete their offer, which could become more competitivemore complete, more Belgian, with prices closer to those practiced on our market”, explain to us Matthieu van der Schueren, expert in digital strategy and head of JUNGO.
And for the customer, what does it change? Basically, this arrival Shouldn’t upset the market.
“The customer benefits from an offer additional, one more place to consult the catalog, compare prices. You can consider them as international store chain, you can buy from Belgium, France, Germany, the price could be different.”
The rule remains comparatorinsists Yasin Ozcan, RTBF iXPé high-tech project manager. “The comparison will take longer, but we know on which sites to compare. It’s simple, just change the extension. Then, it will depend on the actions. A product can be available in France, but less so in Germany or Belgium. Delivery times may also vary.