How is it with TVP Plus offer TVP VOD list of channels
The new approach to online content in Telewizja Polska is symbolically expressed in the following: in the final stage of removal, the Internet Channels and Services Center (OKiSI)and a new unit was established in its place: TVP Plus. However, it is not only about symbolism, but about the amendment treated by the broadcasting committee or already gradually implemented.
The app is not just a “sharer” of content
She headed the new unit Patricia Czajkowski, who has been working at the Center so far (e.g. in the expansion and change of the VOD service). But the change itself is not everything, but only the beginning – he assures Mateusz Matyszkowicz – We change thinking. In the past, television was thought of as about the sum of the linear antennasused to be at some point when online sharing came along it was limited as screen quality. Useful functionality with much value and fewer users than the opinions of linear antennas, combined focused on the youngest recipient – says the president of TVP in the ratio with the Wirtualnemedia.pl portal
Matyszkowicz added: – Now we live in a completely different world. How our viewers and audiences manage attention has changed; smoothly are moving from linear channels to streaming platforms. But it is still the same viewer, only at some point a different way of dealing with the content. I have to fight for him.
According to the president of TVP – thinking that the opinion of the antenna and “by the way” there is also the Internet is “archaic and irreversibly goes away over and over again“. – Today we are talking about how to contact our viewers, with all devices that support distribution tools. VOD and our applications are no longer just a “provider” of what was produced on the air.
>>> Praca.Wirtualnemedia.pl – users from the media and marketing
There is a budget for creating online productions
The new definition for online content (TVP Plus) is to express, among others, in that from this fall on the air on VOD in the subscription model you can watch the premiere Polish Television – recently the series “Krucjata”, and earlier “Erynie”. “Next year there will be more of these innovations. In addition, both the subscription model and aVOD are developing. We want to stimulate also mobile applications, thanks to which it will be possible to contact both content on demand and linear antennas. We also do not give up when it comes to linear antennas – assures president Mateusz Matyszkowicz.
The president of the broadcaster also draws attention to the novelty in this case: the center responsible for this sphere has a budget for the first time this year for ordering for the production of the VOD service. The sender does not disclose its size.
Apps with active features
However, in the new version of TVP VOD that has been created, you cannot watch linear selected TV channels. This gives the possibility of the TVP GO application, which is available only to terrestrial viewers with a part of HbbTV, whose TV sets are shared for the Internet and on smartphones and tablets.
But this is also changing: gradually on the VOD service line channels appear of the broadcaster’s copyright, as assured by President Matyszkowicz. At the beginning I will go to: TVP1, TVP2 and maybe TVP3. when? – This is related to licensing obligations. But by the first quarter of next year to secure these main antennas – assures our conversation. – However, they are already displaying new functions of the TVP VOD service. Your goal when introducing them was that – also from the manufacturer’s point of view – our service not inferior to the highest platform VOD on the market.
According to Mateusz Matyszkowicz, the aVOD model (with appearing advertisements) as the basis for the online functioning of Telewizja Polska charges that platforms that give the possibility of freely viewing content without advertisements are starting to win. – However, we can see how the market is developing: the future is hVOD (mixed model – ed.). In fact, we already operate in this type: the user can choose whether he is in the official “Abo” or buys a subscription, or maybe he prefers to use sVOD. So we have room to compete with our platforms.
What has changed in TVP VOD?
In all TVP presented its changed VOD service. A new, refined subscription model has been introduced: there are four packages to choose from, and it costs PLN 9.99 cheaper. The use has also changed: on the site you can use the profile of users, as well as a new way of using the player. The public broadcaster relies on the “digital first” principle. The new version of the TVP VOD application was implemented by Redge Media, which works i.a. for TVN players Warner Bros. Discovery and Canal+ online.
Apart from TVP VOD, a public broadcaster sharing the application also TVP GO (linear TV channels from the platform set back to a week, video content for needs, available on HbbTV or on mobile devices), TVP Sport (Smart TV, mobile devices), TVP.info (mobile devices), SwipeTo.pl (mobile devices) .
Polish Television is also working on an innovative version: streaming service where you have video and audio materials of TVP (but also Polish Radio) from recent years. Both private individuals and journalists can use the new platform. Materials will be made available for personal use and commercially for the benefit. Searching for content on the site should be simple. In some cases, it will be necessary to place an order for follow-up data in advance. For the time being, TVP will not reveal whether the library will have a special character of a portal or an application for Smart TV. In resources for the production of TVP, Polish Radio and regional stations. Start of the service for 2023, additional – 2024.
We at all no. the TVP VOD platform has 3 million users, 10.11 percent. 2 hours, 54 minutes and 54 seconds continuous use time. For comparison: Netflix in the same period as the website and mobile offer was visited by 12.21 million users, i.e. 41.13 percent. all Internet users in our country. Each one lasts an average of 5 hours, 39 minutes and 38 seconds.
How many people work at TVP?
From the worldwide last year Report on the implementation of the economic and financial plan for the first half of 2021 it appears that TVP used by 2902 people, of which 2,216 in the headquarters and 686 in the real field. This means an increase in employment compared to the same year supported by 47 people, but unevenly distributed. After the first six years of 2020, the company employed 2,855 people, of which 2,141 people worked in the main plant, 717 – in field branches. During the year, 31 people left the branches to increase employment support, and 75 employees joined the head office.
In 2021, the revenues of Telewizja Polska increased by 7.2 percent. up to PLN 3.25 billion, and with an increase in operating costs by 21.7 percent. to PLN 3.12 billion, the net profit shrank from PLN 198.32 to PLN 3.89 million. In this year the broadcaster forecasts a further increase in revenues and costs and a zero net result. TVP expenses for salaries from PLN 545.19 to PLN 592.2 million, and for social insurance and other employee benefits – from PLN 87.64 to PLN 94.1 million.