World Cup 2022. Premiere of Portugal gives TVI leadership, but SIC holds monthly advantage
Portugal’s first game in the World Cup 2022 dominated audiences this Thursday afternoon (24) and, unsurprisingly, was the most viewed program of the day. ONE TVI was the outstanding leader of the day, with seven points ahead of SICbut failed to turn around in the dispute for monthly leadership.
About 2 million and 261 thousand spectators saw the Portugal vs Ghanacorresponding to 23.9% of audience and 64.5% of share🇧🇷 The victory of the national team, broadcast from 15:48, crushed the competition and had an increasing audience throughout the match, culminating with a peak of 3 million and 133 thousand viewers (33.1% / 73.6%) registered at 17:57 .
The transmission of TVI pushed SIC and RTP1 for hourly residual values. julia bet on a Sara Carreira Association Special (2.4% / 6.7%), while our afternoon (1.7% / 5.4%) fell for the worst share make year.
The day was also marked by the transmission of the Brazil vs Serbia n/a RTP1, starting at 6:50 pm. The debut of the canary national team in the world Championship of Qatar was seen by an average of 1 million and 580 thousand spectators, registering 16.7% of audience and 31.8% of shareand was the second most viewed program of the day.
ONE TVI clearly won the day, gaining 22.2% of share7.1 points above the 15.1% of SIC🇧🇷 ONE RTP1 rose to 13.7% but maintained third place, despite the transmission of the Brazil vs Serbia🇧🇷 the victory of TVI allowing an approach to SIC in the surrendered struggle for leadership in November, but the Paço de Arcos station secured first place. Until the 24th, the SIC continues with an average of 16.2% of share and maintains a three-tenths advantage over TVIwhich stands at 15.9%.
domain in all targets
Analyzing the auditorium Portugal vs Ghanacheck that the transmission TVI was dominant in all targets🇧🇷 Viewership was higher among men (26.6% / 70.8%), but also women (21.4% / 58.7%) gave the game an overwhelming lead.
Broadcast during school hours, the match had a smaller audience among children between 4 and 14 years old (10.7% / 56.8%), although it also dominated at that time. The oldest, between 65 and 74 years old (39% / 66.4%) and over 74 years old (38.8% / 60.3%), gave the highest ratings to Portugal vs Ghana, with peaks above 50 rating points. As would be expected, the audience in the active population (19.7% / 66.6%) was lower than in the rest of the population (27.8% / 63.1%).
Comparing with the previous final stages of Europeans and Worlds, the audience of the Portugal vs Ghana was similar to the debut game of the national team in the Euro 2020, also broadcast in the afternoon of a weekday. O hungary vs portugal, played at 5 pm on 15 June last year, was then viewed by 2 million 298 thousand (24.3% / 67.8%). The transmission of the game was worth the SIC some overwhelming 31.5% of share this daywell above the 22.2% recorded by TVI this Wednesday.
The last time Portugal played Ghana was in the group stage of World Cup 2014, in a game that determined the elimination of the selection commanded by Paulo Bento. The match, which was also played at 5 pm on a working day, had a slightly higher audience, with an average audience of 2.469 million (25.5%) and a share of 75.5%.
Other highlights of the day
- to enjoy the introduction Does Portugal vs Ghana🇧🇷 Big Brother – Last Minute broke records at 6 pm and gained an average of 880,000 viewers (9.35 / 20.4%), rising to fifth place in the daily top. O reality show comfortably led in the 18:00 range, ahead of fine print (5.8% / 12.9%), which had the worst share of the year, and love Eternal Love (7.3% / 15.8%). At 7 pm, the diary dropped to 729k viewers (7.7% / 15.3%), losing to Brazil vs Serbia n/a RTP1and at times also to Who Wants to Date the Farmer? (8% / 15.5%).
- Before the Portugal match, the Portugal special TVI The Time of Selection (3.8% / 14.7%) failed to win hotline (4.9% / 18.7%). also the Jornal da Uma (4.5% / 15.8%) and World Cup Diary (3.6% / 13.6%) was far from the First Newspaper (6.9% / 24.5%).
- Party is Party V (9.9% / 21%) was once again the most watched telenovela of the day. With a prolonged episode, occult blood (7.5% / 19.1%) won I want to live (7.4% / 18.9%) and Forever (5.7% / 17.8%). Into the night, for you (4.3% / 18.6%), Honeymoon (3.3% / 18.6%), A Place in the Sun (2.2% / 16%) and swamp (1.5% / 15%) were leaders, but with modest audiences due to the late schedule.
- clear victory of happy House (3.8% / 19.8%) on two at 10 (3.1% / 15.9%), with the talk show gives SIC to lead almost from start to finish. Praça da Alegria (2.3% / 12.1%) maintained third place.
- the german series The Palast premiered on RTP2 with good results, gathering an average of 93 thousand viewers (1% / 2.2%). Still, the second channel did not go beyond 0.7% of share daily this Thursday.