Fenadegas takes Bouquet Adegas de Portugal to Brazil
Fenadegas – Adegas Cooperativas de Portugal, saw its candidacy approved for the Contest to Support the Promotion of Wines in Third Country Markets with the project to launch and promote the wine brand “Bouquet”, a project that represents more than 18 thousand winegrowers from several Portuguese wine regions and who are preparing to take off and head to Brazil.
This initiative arranged with the registration of the new brand “Bouquet Adegas de Portugal” and, from here, an entire advertising strategy was designed and a marketing and communication plan was developed, with the implementation of social media actions (FacebookInstagram, influencers), with a view to building a corporate and commercial image that boosted the dissemination of the brand and its products in the Brazilian market, says a Fenadegas press release.
The “Bouquet” brings together the best that Portugal has to offer: aromas, colors, reflections, landscapes, stories. They are Portuguese wines, body and soul, with the profile of the land, the spirit of the native grape varieties, the genuineness of everything that is made with respect for the original nature of each one. Whether complex, fruity, elegant, safer or lighter, more velvety or citrusy, but certainly genuine, capable of expressing the best of each region and gaining worldwide recognition.
At the beginning, the “Bouquet Adegas de Portugal” counts on the participation of VerCoope; Adega Cooperativa de Ponte de Lima; Adega Cooperativa de Monção; Adega Cooperativa de Favaios; Távora Agricultural Cooperative; Adega Cooperativa de Cantanhede; Adega Cooperativa de Figueira de Castelo Rodrigo; Adega Cooperativa de Silgueiros; Adega Cooperativa do Cadaval and Adega Cooperativa de Dois Portos.
Since its creation in 1981, Fenadegas has had the “essential role of being alongside all those who are at the origin and genesis of Portuguese wines and who, with their work and dedication, allow the creation of wines that carry the name of Portugal”, adds the same note.
By representing cooperative wineries, whose work “for the sake of excellence and the excellence of Portuguese wines has resulted in national and international awards (more than 1,500 in the last eight years)”, Fenadegas assumes “also the role of promoting, informing, training and technically and legally assist its members”.
Agriculture and Sea