With a wink, TBWAZürich shows Coop how the actual services of the Supercard app and the Passabene app simplify shopping. For the launch of the visually and technically revised Supercard app and the Passabene app, the agency created a series of new spots with a high recognition value.

editorial staff

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November 22, 2022

The spots focus on the functions of the apps and motivate the target group to use their wide range of digital application possibilities. The concept: The Supercard app and the Passabene app offer a comprehensive range of services that make shopping, saving and profiting at Coop easier and a tedious saving. This is exactly what the spots are intended to dramatize in an entertaining and emotionally understandable way. The customers are asked to save themselves the additional effort with the help of the appropriate app.

The four spots – three for the Supercard App and one for Passabene – were created by director Sye Allen. Sye’s British origins can be felt in the comedic flair of the stories and the slightly exaggerated characters.

Responsible at Cooperative: Vanessa Finzer (Head of Advertising), Samuel Libis (Head of Supercard and Customer Clubs), Alain Comment (Head of Customer Marketing), Simon Huhnblust (Head of Advertising Promotion/Sales Promotion), Laura Schläpfer (Project Manager Advertising Promotion/Sales Promotion), Lukas Schwarz (Head of Advertising Private Labels /Image), Céline Châtelain (Project Manager Customer Marketing), Nicolaario (Project Manager Advertising Image-/Private Labels), Florian Lanovic (Head of Social Media/Online Campaigning), Lucas Bieler (Project Manager Social Media / Online Campaigning), Oliver Pursell (Project Manager Social Media), Anja Nowak (Project Manager Online Campaigning), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Senior Project Manager Digital Media). Responsible at TBWAZurich: Manuel Wenzel, Susanne Weeber, Susanna Fill, Jan Krohn, Maude Mahrer, Stefan Orian (creation), Esther Ortega, Sabrina Iseli (consulting). Responsible for color film from Shining: Sye Allen (Director), Joe Douglas (DOP), Leonardo Sanfilippo (Executive Producer), Flo Brunner, Laurent Arber, Yanik Müller (Producers), Philippa v. Wittgenstein (line producer), Jakob Gierse (art director), Matt Pochettino (editor). Responsible at HitMill: Fred Herrmann (Composition, Producer, Mix), Roman Camenzind (Executive Producer), Noemi Mathis (Project Management). Responsible at TWmedia: Stephan Küng (overall responsibility), Manuela Brunner (media planning), Pearl Kathriner (senior TV planner), Damiano Vitali (head of TV), Sven Däschner (head of online), Nina Hudetz (online media planner), Aaron Salzgeber (digital campaign manager) . Responsible for cover media: Angelina Belintani (production & casting), Baschi Thommen, Rainer Ammann, Stefan Sommerhalder (soundtrack).