Planted started creative advertising campaign in Berlin
action by Planted in Berlin transforms a billboard into a stand–high–Stage.
With his new “billboard of a completely different art” will the meal–Technology–beginning–high planted die people surprise in Kreuzberg. The comedian Oliver Polak left all the covers for this favorah in the flesh at lunchtime as living Advertising message for the first vegetable kebab without additiveeg from planted in front of the billboard place.
While the classic order is “one doner kebab with everything”, it is now “once Doner kebab with without everything”. And like Dah planted.kebab without additives, Oliver came too Polak “without anything”.
The mission of the Swiss company Planted, which planned the action: better to be as animal meat – in advance on EstMack, sustainability,Health and the price. planted would like to die the way flesh and won is consumed, revolutionize and change the way consumers think nudge.
“Oliver Polak is known for putting his finger in the wound and openly speak outt. Cooperation and joint action passin Perfect from our point of view, because authenticity is also important to us,” says Pascal Bieri, Co-founder of Planted. “The full doner taste, but without animal suffering and without Additives or burden for the environment, is what our for delicious vegetable kebab stands. Just like we do with all our products based on plant proteins rely on climate-friendly commitment without sacrificing enjoyment. If we one want to encourage people to think differentlywe have to go unusual ways – and that’s what we’re doing with this campaign!”
Mark stallionExecutive Creative Director the Creative agency in Berlin DOJdie designed and implemented this action hatadded: “Planted is an exciting Product, which redefines the standards of the industry. It works for DOJO basically about more than just volume and attention. Planted lives us honesty and consistency. That’s exactly what we wanted for this campaign – was is more honest than nakedNess?”
Polak announces the actionn on his social–media–channels on. While he’s on the pedestal sat, he also started an Instagram–Live broadcast. So not only were allowed passers-by but Also post his community questions and suggestions, Which
Poland then implemented from his pedestal. In addition, the action was on Social–media–Channels like Instagram additionally extended.
More information on www.eatplanted.com.