An early Christmas in Prague: Two streets were covered in snow in October, filmmakers filmed an advertisement for the French
While the rest of the country is enjoying a colorful autumn, it rained Prague’s Janovského and Heřmanovo streets were covered in snow, shops and stalls were decorated with Christmas lights and decorations, Chestnuts were roasting. But something wasn’t right. The intersection was like it was taken from different corners of the world! From France, England, Denmark, Japan or America… The shops that carried signboards in foreign languages corresponded to this. The filmmakers built Christmas for a few days.
There was an advertisement for a French liqueur. She already has experience filming in the metropolis since 2018. She didn’t skimp on the budget this time either. She should have commissioned an Oscar-winning director to direct. Dozens of wrapped actors and extras took to the streets. A cloud full of flakes floated above their heads. Children frolicking on artificial snow beautifully illustrated the mood of the most beautiful holidays of the year, until you could almost smell the smell of sweets and fried carp.
They spun armored in silence
Although it was filmed in a public square, everything was done in complete secrecy, as if it were a Hollywood blockbuster. The producer of alcoholic beverages and the film agency refused to comment on the event. The staff on the spot was obliged to remain silent, and the scene was guarded by “gorillas”, i.e. members of the security, who unleashed terror on the curious.
Oscar directors in action
According to information from Blesk, the famous Oscar-winning creator Taika Waititi (47), who is known for example from the films Thor: Love as Thunder (2022) or Jojo Rabbit (2019), whose footage he also shot in the Czech Republic, was supposed to look at the advertisement. In addition to the well-known New Zealander, another famous face previously took on advertising for the liqueur. In 2018, it was filmed here by Ridley Scott (84). The four-time Oscar aspirant is best known in domestic films as the director of the cult films Alien (1979) and Blade Runner (1982).
Welcome to…
There are about 140 types of artificial snow used by filmmakers for different uses. For larger areas, foam carpet or batting, hollow fiber polyester fleece is used.
Two Prague streets were prematurely covered in snow in October. There was an ad for a French liqueur.
Author: M. Pěčková, M. Přibyl, ČTK, Splash